Tag Archives: Yelp

SearchCap: New Google AdWords keyword planner, Yelp ads & audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google AdWords keyword planner, Yelp ads & audits appeared first on Search Engine Land.

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Are Yelp ads worth paying for? How to figure it out

Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads. The post Are Yelp ads worth paying for? How to figure it out appeared first on Search Engine Land.

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Law firm that used contest to solicit Google reviews sees all but one disappear

Incentivizing reviews individually or 'in bulk' is a bad idea. The post Law firm that used contest to solicit Google reviews sees all but one disappear appeared first on Search Engine Land.

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Google’s growth in online local reviews continues to dominate, but…

Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews. The post Google’s growth in online local reviews continues to dominate, but… appeared first on Search Engine Land.

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SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Yelp tests offline attribution using guest WiFi and email matching

The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land.

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Why entities may power the future of location-based data

Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman -- doing so helps Google track customers and strengthen your findability. The post Why entities may power the future of location-based data appeared first on Search Engine Land.

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Coming to terms with fake reviews

In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake...

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SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Yelp increasingly cracking down on ‘review solicitation’ across the internet

The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well. The post Yelp increasingly cracking down on ‘review solicitation’ across the internet appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.