Tag Archives: Yahoo: Search Ads

Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%

Amazon and Yelp expected to see biggest search revenue growth rates in US. The post Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80% appeared first on Search Engine Land.

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Yahoo is using display ads to drive search traffic for competitive terms

Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land.

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Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]

Product listing ads continue to drive growth with added exposure on mobile and search partners. The post Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle] appeared first on Search Engine Land.

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Microsoft Introduces Advertisers To The Bing Network

What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover. The post Microsoft Introduces Advertisers To The Bing Network appeared first on Search Engine Land.

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Yahoo Is Testing Giant Brand Video Ads In Search Results

The ads autoplay shortly after the search results load, taking over most of the screen on desktop. The post Yahoo Is Testing Giant Brand Video Ads In Search Results appeared first on Search Engine Land.

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After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted

A new survey of how the search engines treat ads from organic listings. The post After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted appeared first on Search Engine Land.

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As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?

For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess the potential opportunity. The post As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers? appeared first on Search Engine Land.

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US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

Seasonality and advertisers' reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds. The post US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini appeared first on Search Engine Land.

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Yahoo Follows Google In Building Out Local Search Marketing Reseller Program

As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business marketing platform ReachLocal. Existing...

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12 Biggest Things To Happen In PPC So Far In 2015

New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms. The post 12 Biggest Things To Happen In PPC So Far In 2015 appeared first on Search Engine Land.

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