Tag Archives: writing

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9 Essential Online Writing Tools to Help Improve Your Content by @matt_secrist

These nine amazing writing tools will help improve your quality of your writing and your content.

The post 9 Essential Online Writing Tools to Help Improve Your Content by @matt_secrist appeared first on Search Engine Journal.

Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click.

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SEO Writing in 2018: Top 47 Tips to Master a Combined Art by @ronlieback

The perfect solution to create content that leads to conversion in 2018 involves combining the arts of SEO and writing.

The post SEO Writing in 2018: Top 47 Tips to Master a Combined Art by @ronlieback appeared first on Search Engine Journal.

15 PPC pro tips for writing text ads

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.

The post 15 PPC pro tips for writing text ads appeared first on Search Engine Land.



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Google +1s Was A Ranking Factor? I Doubt It.

I cannot believe I am writing this but Gizmodo published a story last week named Yes, Google Uses Its Power to Quash Ideas It Doesnât Likeâ”I Know Because It Happened to Me. The story was mostly about how Google uses their power to bully reporters…

What teen fiction can teach you about writing ad copy

What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.

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Google’s John Mueller More Sarcastic With His SEO Advice?

As many of you know, at least the ones who read here daily, you know I am a very sarcastic person, even in my writing. You might also know that Gary Illyes from Google can also be fairly sarcastic. John Mueller…

Google Calls Out Sites With Taboola Or Outbrain Links

Nathan Johns, a relatively quiet search quality analysts in the Google Search department posted on Twitter that sites writing about fake news should “think twice” about placing taboola or outbrain links on your site…

5 ingredients for writing the perfect expanded text ad

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.

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