True website optimization takes time, but there are some quick wins you can grab before getting into the nitty gritty of SEO.
It only seemed like yesterday that it was November 1st, aka the day after Halloween. As I was getting ready for my final Halloween party of the year, I noticed that nearly every other ad that popped up was for the holiday season. While this isn’t exactly groundbreaking, it definitely felt like the upcoming rush of the holidays was suddenly upon us. As marketers, we’ve been preparing for the holidays for months – whether we like it or not. Why? Because it’s the most wonderful time of the year – and that’s not including the holiday cheer, festivities, and exchanging of […]
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a mistake to simply create a mobile version of your existing website. Instead, create a website customized to the behavior of mobile users, independent from your desktop site. Here are 10 must-haves on your brand new mobile website: 10. A Search Box Mobile devices are smaller and, as you can imagine, navigating a website on a small device is not easy. It is much simpler if users can quickly search for what they need. Use a search box that retrieves […]
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