Tag Archives: webinar

How much is a happy customer worth?

In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from...

Please visit Search Engine Land for the full article.
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Marketing in an Altered Reality World [Webinar] by @rinadianewrites

Augmented Reality and Virtual Reality are a huge growth opportunity for brands. But where do you start with marketing in an Altered Reality world? Join SEJ ThinkTank for a free webinar and Q&A session that will help grow your brand through AR and VR marketing.

The post Marketing in an Altered Reality World [Webinar] by @rinadianewrites appeared first on Search Engine Journal.

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How to Get More Engagement on Instagram [Webinar Recap] by @rinadianewrites

SEJ Executive Editor Kelsey Jones joined SEJ ThinkTank on March 8th to explore how you can get more engagement on Instagram. Check out this webinar recap for takeaways from her presentation, including a full video and slides.

The post How to Get More Engagement on Instagram [Webinar Recap] by @rinadianewrites appeared first on Search Engine Journal.

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Three reasons for companies to consider using .brand TLDs

On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ in association with Neustar.

This article has been adapted from a post originally published on our sister website ClickZ.

When asked why they were investigating the possibilities of .brand domains, more than 60% of attendees of the webinar answered that they wished to improve search engine marketing. Forty-three percent reported they wished to improve the customer experience.

So how can the adoption of .brand domains achieve these goals as well as alleviate other issues facing digital today?

Tony Kirsch from Neustar, Matt Dorville from Major League Baseball, and Katie Hankinson of VaynerMedia explored the use of .brand domains and their potential to improve the customer experience, advertising effectiveness, and overall long-term brand health.

.brand domains are being adopted by many of the top brands in the world

Currently there are approximately 550 “.brand” extensions across all sectors of business. Roughly 50 global brands have already adapted to the new industry standard of naming, and have created a ‘home.brand’ domain name.

Three reasons for companies to consider using .brand TLDs

Neustar’s Tony Kirsch has identified four major issues facing digital today:

  1. Websites are becoming too large and complex to navigate – consumers want to find deeper content quickly and easily.
  2. Inefficient calls to action – the large variety of techniques within advertising is not inspiring consumers to act how advertisers want them to.
  3. Exponential growth in paid search – paid search is costly.
  4. Inability to measure leakage – brands run the risk of customers getting distracted and going elsewhere while searching for content.

The use of .brand domains can counteract these issues by giving a company’s digital content its own identity. Consumers will have access to deeper content in a more direct and intuitive manner by merely typing in any number of URLs which end in .brand (i.e. surface.microsoft).

.brand domains make it simple for users to find content

Matt Dorville of Major League Baseball finds that the use of .brand domains is useful in building campaigns. Because the .brand URLs are easy to remember, consumers find it less complicated to find the content they are being driven to by campaigns. They also work well in a social spaces such as Twitter or blogging because of their ease and simplicity to share.

Another added benefit is the elimination of domain squatting. Because .brands are owned exclusively by the company, this opens up a whole range of URLs that can be used without the need to purchase the URL from a third party.

The use of .brand domains allows for a clarity of message in your call to action

From an advertising perspective, Katie Hankinson of VaynerMedia believes that .brand domains have the potential to create an ‘elegant and intuitive way’ to direct people to content on your site. She also finds that many brands are interested in what is new in digital and how they can capitalize on the changes.

Want to hear more?

Interested in learning more about why many of the world’s largest and most innovative organizations are adopting this new evolution in digital? Then watch the Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ webinar on demand to hear more.

 

For more information on how you can get involved with the ClickZ Webinar Series please contact sam.lawson@clickz.com.

This webinar was produced in association with Neustar. Click here to read our collaborative content guidelines. Views and opinions expressed in this article do not necessarily reflect those of Search Engine Watch.

[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack

It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s senior director of marketing services...

Please visit Search Engine Land for the full article.

[Reminder] Upcoming webinar — Tips for better brand/agency creative collaboration

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process...

Please visit Search Engine Land for the full article.
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How to Find Freelance Clients [Webinar] by @dantosz

If you are a digital marketing freelancer or want to be one, join us for the next SEJ ThinkTank webinar. We will be discussing where to find jobs, how to recognize client red flags, and much more.

The post How to Find Freelance Clients [Webinar] by @dantosz appeared first on Search Engine Journal.

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How to Successfully Market on Reddit [Webinar Recap]

If you have considered marketing your brand on Reddit, you have likely heard the horror stories. The AMAs gone astray or the sad attempt Pilot made at using a meme to promote their own brand. The horror stories are enough to scare away many a marketer. Here’s the thing – you CAN market on Reddit. But only if you approach the audience the way they like to be approached. This week, our SEJ ThinkTank webinar series welcomed back Brent Csutoras, the Chief Social Media Strategist for SEJ and a Redditor of more than a decade. If you are looking to succeed […]

The post How to Successfully Market on Reddit [Webinar Recap] appeared first on Search Engine Journal.

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Learn New Linkbuilding Strategies [Webinar] by @dantosz

Sign up for our 11/30th webinar with Loren Baker to learn more about successful link building strategies in 2016.

The post Learn New Linkbuilding Strategies [Webinar] by @dantosz appeared first on Search Engine Journal.

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Are you asking for too much information on web forms?

Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions.

Your customers will understand that a certain amount of information is required – to complete a transaction, to register etc.

However, it’s important to realise the drawbacks of being seen to ask too much of users. These are:

  • Too many fields / pages in a form will lead a certain amount of users to abandon the process, costing lost sales and leads.
  • People will also drop out if they encounter questions which they consider irrelevant. For example, they may wonder why their date of birth is needed to order a kettle.
  • Even if people complete the form, if it felt like hard work to them, they may be less likely to make repeat purchases.

ClickZ and fospha will be hosting a webinar on this topic, How to optimize your forms for maximum success, on 15th November. We also have a free white paper to download: A Marketer’s Guide to Form Optimisation.

In the meantime, let’s take look at how much information is too much information.

The Question Protocol

How do you decide which fields are necessary and which can be left out? For this, the Question Protocol, (as explained by Lovehoney’s Matt Curry in our recent Ecommerce Checkout guide) is very useful.

It’s a way to decide which fields are actually important to the process, and which are unnecessary. It also has the benefit of keeping company politics away from decision making.

For every question you ask during checkout, ask the following:

  • Why does the business need this information?
  • Who uses the information and what for?
  • Which users need to provide the information?
  • How will the business check that the information is accurate?
  • How will the business keep the information up to date?

Matt adds a follow-up question: How frequently is the information provided by users? If people aren’t bothering to complete a particular form field, then why include it?

An example of this is the field many sites still use, asking people where they heard about the business in the first place.

Yes, this may have been useful to the marketing department so they can tie a visit into a particular press or TV campaign.

However, most of the answers to such questions can now be found in analytics. If a customer came from an email campaign, or through search, then the figures are there to see.

Moreover, and especially when presented in long drop-downs as above, users will frequently ignore this field. Or, if forced to complete it, they may not take it seriously. I tend to pick the first answer just to get past it.

All of which means that the information may not actually be useful in the end anyway.

Other examples of unnecessary form fields include date of birth and gender. These are not required to complete checkout, though they may be of use to the marketing department.

ASOS, for example, asks for a date of birth. It does at least explain why, providing an incentive for people.

Are you asking for too much information on web forms?

Perhaps this works for ASOS. It could be that the marketing benefits of such information outweigh the potential abandonments. However, businesses should be aware of the risks when adding extra fields to checkout.

You can sign up for the form optimization webinar here. It takes place on 15th November.