Tag Archives: Web Analytics – Tracking & Conversion Measurements

Google Analytics Better Tracks AMP Pages With AMP Client ID API

Since many of the complaints last year around how AMP and Google Analytics don’t really work well together…

Google Analytics Adds Ask Intelligence; Ask Google Analytics Questions & Get Answers

Google announced yesterday a major step in their Google Analytics platform. The ability to simply ask it a question about your web site data and it comes back with a report. This feature is called Ask Analytics Intelligence…

Google Analytics Tests New Home Dashboard View?

Maulik Panchal shared a screen shot with me on Twitter of a new “Home” feature in Google Analytics. Above the main reports…

Google Analytics Improves AMP Tracking Support

Google Analytics announced they are going to be “rolling out an enhancement that will give you an even more accurate understanding of how people are engaging with your business across AMP and non-AMP pages of your website…

Google Quickly Fixed The AMP Analytics Bug

Yesterday, those publishers and webmasters who deployed AMP on their sites were freaking out that Google stopped sending traffic to AMP pages…

Google AMP Likely Will Inflate Your Traffic Metrics, Google Is Working On Fix

Christian Oliveira has documented an issue with using Google AMP and how it will likely inflate your Google Analytics and other analytics metrics. In fact, it can report four-times more traffic than is real…

Google Analytics Starts Rolling Out New User Interface

Last week, I personally saw my Google Analytics user interface flip from the old user interface to the new one they announced was coming back in October. I then started getting emails and tweets…

Google Home Traffic Marked As Direct Traffic By Google Analytics

As many of you know, when you ask your Google Home a query and it responds, it puts the answer box into your Google Home app under the “related to your activity” cards section…

Google Analytics Missing Traffic Bug For Some Webmasters?

Late last week, I saw some webmasters begin to complain about missing traffic data in Google Analytics. There is a more comprehensive thread in the Google AdWords Help forums and on Twitter…

Google Analytics Actively Working On Spam Issue

Since 2015, we have been reporting about referrer spam issues within Google Analytics. It got a little better but I think for the most part…