Tag Archives: usa

Why Does Google USA Returns Snippet For Warsaw Children’s Dance School?

If you go to Google and search for [google usa] the first result that comes up has a title of “szkoÅ’a taÅ”ca dla dzieci Warszawa – Google.” That translates to “Warsaw Children’s Dance School – Google.” The URL does go to Google.com but a variation of it…

7 advanced Google Shopping strategies [Infographic]

Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016.

The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.

The infographic below, produced by Clicteq, will give you a quick visual and entertaining summary of seven advanced Google Shopping strategies that can supercharge your Google Shopping performance and help you compete in 2017.

Strategies for capturing ‘made in the USA’ searches

Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for marketers on how to best showcase this quality in organic and paid search results.

The post Strategies for capturing ‘made in the USA’ searches…



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Worldwide mobile internet use surpasses desktop for the first time ever

It’s the moment we’ve been waiting for.

All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait and see!” to anyone within hearing distance – but now we have the proof. Mobile internet use is now more popular than desktop the whole world over.

To be honest, it was an easy prediction to make. Earlier in the year Google stated that mobile searches had already surpassed desktop in 10 countries including the US and Japan. And mobile ad spend has been dominate over desktop since March. So the following research shouldn’t be too much of a surprise.

StatCounter Global Stats has found that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.

Although don’t get to excited, as there is a huge difference from country to country, with the US and UK still lagging behind other territories.

In the UK, desktop users account 55.6% of the online population, compared to 44.4% on mobile device. In the US the gap is even more pronounced (58% desktop vs 42% mobile) – however looking at the graphs below, it may not be long before the balance is tipped.

UK:

Worldwide mobile internet use surpasses desktop for the first time ever

USA:

Worldwide mobile internet use surpasses desktop for the first time ever

Despite desktop still clinging on in western countries, it’s the rest of the world that has seen mobile truly dominate. India for example has over 75% internet usage through its mobile devices. In Japan it’s over 76%, and in China mobile accounts over 54% of internet use.

As the research reminds us, it’s a stark warning to post-Brexit Britain that businesses looking to trade outside of the EU will need to ensure their own mobile presence is fully optimised. And if that wasn’t enough, Google of course considers mobile-friendliness as a very important ranking factor.

If you need help optimising your website, we have a thorough mobile friendly checklist written by Rebecca Sentence that will help.

Google’s Purple Rain Doodle For Prince Music

If you visit Google’s home page on Google.com USA, you will see a purple Google logo that is raining. It is to honor Prince who unexpectedly passed away today at the age of 57.

SPONSOR MESSAGE: Five Localization Strategies Every Digital Marketer Needs

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? In this white paper from SDL, you will learn the 5 strategies you need to master to boost your…



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USA Today, Washington Post & Others Can’t Get Their Sponsored Content Out Of Google News

Typically you do not want Google News to index and rank sponsored (paid for) content in the news results. But sites like USA Today…

Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech

Join the pioneering community at the intersection of marketing and technology. MarTech: The Marketing Tech Conference starts next Tuesday, March 31. Secure your spot at the largest vendor-independent event for marketing technologists, and the only USA edition of MarTech this year. Attend for:…



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SEOlympics: Best Marketing Blogs of the US East by @albertcostill

It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence and all. However, we’ve opted to break the list up into regions – starting with blogs located on the East Coast. This way we won’t leave out any of the phenomenal marketer blogs in America. But, before we get into the list, here’s some interesting stats surrounding content marketing in North America. Based on research conducted from the Content Marketing Institute, 9 out of 10 marketers were using content marketing in 2013. Marketers also increased the […]

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