Tag Archives: URL

Google Site Move With New URL Can Take 3 Months; Not 2 Weeks

At SMX Advanced, Gary Illyes said that when you do a site move, so you get a brand new domain name and want to rebrand to that domain - it can take 3 months or so for Google to pick up on all the changes...

Google: There Is Not Limit To How Many Times A URL Can Show On First Page

Most of you know this already but Google's domain diversity doesn't have a feature that says a URL or site can only show on the first page of Google X number of times...

Google Tests Gray & Green URLs For Snippets On Same Page?

Ramon Gulikers shared a photo with me on Twitter of Google testing displaying gray and/or green URLs in the snippets. Some are gray and some are green. Ramon said this is not based on what URL he has visited or clicked on in the past, but something else and he is not sure...

Google Tests Dropping The Featured Snippet Result From Core Results?

Jennifer Slegg wrote this morning that Google has dropped the second version of the listing for sites that are in the featured snippet. Meaning, if you have a URL in the featured snippet at the top of the page, Google won't show it again on that page...

Fixed: Fetch As Google & Google Submit URL Form

Over the past day or so, there have been tons of complaints on Twitter and the Google Webmaster Help forums, too many to link to, saying the ability to fetch as Google and then submit the URL to the index was not working...

Google My Business Lets You Enter URL Attributes For Other Business Information

Google quietly added a feature to the Google My Business spreadsheet uploads to enter URL attributes. These URL attributes can be used to link to things like your restaurants menu or other business information that is useful to searchers...

Submit Any URL To Google For Indexing Within The Search Results Interface

Go to Google and search for [submit URL to Google] and Google will place a box at the top of the search results that lets you plug in any URL you want and submit it to Google for indexing...

Google Tests URL At Top Of Search Results Snippets

Google has been busy testing new mobile snippet layouts recently. We've recently seen them testing breadcrumbs at the top of the search results snippet and now Google is testing the URLs, instead of the breadcrumbs...

Google Tests URL At Top Of Search Results Snippets

Google has been busy testing new mobile snippet layouts recently. We've recently seen them testing breadcrumbs at the top of the search results snippet and now Google is testing the URLs, instead of the breadcrumbs...
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How to capitalize on Facebook mobile traffic – even with a poor mobile experience

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click).

It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but you don’t want to pass up a few months of good traffic while development and launch is underway.

So how do you continue to scale and drive incremental conversions? You use Facebook mobile ads as an “interest indicator”.

What this means is that you’ll want to still create ad sets targeting your audience on mobile. However, the purpose of these ad sets is to have clear-cut creative and copy so users know what your service/product is and, if interested, click on your ad to get on your site.

It is crucial that our ads are as transparent as possible in what our product/service is about, so we essentially pre-qualify the user. The following is a good example:

Now with these being mobile ads, they may not convert as well due to your less-than-optimal mobile experience, but you now know the exact users who are interested in your offering.

The next thing to do here is create a remarketing ad set on the desktop News Feed and serve your ads to users who have specifically clicked on your ad via mobile. So how do you set this up?

  1. When building out your mobile ad sets to prospect for mobile users, add an extra parameter to your URL. For example: device=mobile. This will help in identifying users coming in from your mobile ads.
  2. In the Facebook audience section, create a Facebook remarketing audience based off of the URL parameter:
    How to capitalize on Facebook mobile traffic – even with a poor mobile experience
  3. Next, create your ad sets remarketing to that mobile-specific remarketing list and select the desktop News Feed to ensure that you are only pulling them into your site via desktop.

Let’s use an ecommerce scenario as an example.

Users love to browse around on their mobile devices, but actual transactions are clunky for multiple reasons – shopping experiences are poor, there’s a lot of information to enter on a mobile device, people on mobile devices are in public places and squeamish about typing credit card info, etc.

The goal shouldn’t be to get them to convert; it should be to get them to come back on a desktop device, where they’re much more likely to buy.

In this scenario, we’d retarget users with Facebook’s dynamic product ads, which feature products someone has viewed on your site. Create a separate ad set to leverage Dynamic product ads on the Desktop News Feed that exclusively targets users who have come through on your mobile acquisition campaigns.

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

In short, even if your mobile experience is sub-par, you can bring mobile users into your funnel and convert them on desktop. (Note that this is a good tactic even if you DO have a good mobile experience.)

Don’t let weeks or months of mobile opportunity slip past; get ahead of your developers, use the customer journey to your advantage, and keep the conversions coming.