Tag Archives: Tony Edward

Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. The post Optimized store landing pages: An important part of local search strategy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump

Whether you want to gain some insight into how Google's Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers. The post Cool tricks to explore Google’s Knowledge Graph results, featuring...

Please visit Search Engine Land for the full article.

Brand vs. local Knowledge Graph result: Which is better?

Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to avoid an outbound link penalty from Google

We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well. The post How to avoid an outbound link penalty from Google appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How Pokémon Go can help generate SEO and foot traffic

Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions. The post How Pokémon Go can help generate SEO and foot traffic appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Is your HTTPS setup causing SEO issues?

Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them. The post Is your HTTPS setup causing SEO issues? appeared first on Search...

Please visit Search Engine Land for the full article.

Beware of shady link schemes from black-hat SEOs

Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is. The post Beware of shady link schemes from black-hat SEOs appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to enhance your Google Knowledge Graph result (case study)

So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect -- what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him. The post How to enhance your Google Knowledge...

Please visit Search Engine Land for the full article.

Hacked Content On The Rise: Take SEO Precautions To Protect Your Site

Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site. The post Hacked Content On The Rise: Take SEO Precautions To Protect Your Site appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The Only Way To Be Successful At SEO: Take A Holistic Approach

Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations. The post The Only Way To Be Successful At SEO: Take A Holistic Approach appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.