Tag Archives: Text Ads

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10 PPC Copywriting Best Practices for Extra Effective Text Ads by @AdamHeitzman

Get more clicks on your paid search ads by applying these 10 PPC copywriting best practices.

The post 10 PPC Copywriting Best Practices for Extra Effective Text Ads by @AdamHeitzman appeared first on Search Engine Journal.

Bing to Kill Support for Standard Text Ads on July 31, 2017 by @MattGSouthern

Bing will stop supporting standard text ads (STAs) as of July 31.

The post Bing to Kill Support for Standard Text Ads on July 31, 2017 by @MattGSouthern appeared first on Search Engine Journal.

Bing Ads To Stop Supporting Creation Of Standard Text Ads On July 31st

Bing announced that starting July 31st, 2017 they will stop supporting the creation of new and editing of existing standard text ads. Advertisers will only…

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Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern

Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.

The post Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern appeared first on Search Engine Journal.

AdWords Expanded Text Ads could get even longer with second description line test

A new test doubles the number of characters available in text ad descriptions.

The post AdWords Expanded Text Ads could get even longer with second description line test appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

AdWords IF functions roll out for ad customization as Standard Text Ads sunset

IF functions arrive to let advertisers customize ads based on device and retargeting list membership.

The post AdWords IF functions roll out for ad customization as Standard Text Ads sunset appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31

If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged.

The post Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Google AdWords To Only Allow Add/Edit Extended Text Ads Starting January 31st

Starting January 31st, you will no longer be able to add or edit your Google AdWords ads using the standard text ad format. It will…

Search Engine Land’s most engaging stories of 2016: A whole lotta Google

From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year.

The post Search Engine Land’s most engaging stories of 2016: A whole lotta Google appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

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Bing Expanded Text Ads Can Now Be Edited on Mobile by @MattGSouthern

Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.

The post Bing Expanded Text Ads Can Now Be Edited on Mobile by @MattGSouthern appeared first on Search Engine Journal.