Tag Archives: testing

5575727.gif

How to Use Split Testing to Optimize Your E-Commerce Store’s Prices by @IAmAaronAgius

As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect price: split testing. Here are a few ideas and hypotheses to get you started on the path to price perfection.

The post How to Use Split Testing to Optimize Your E-Commerce Store’s Prices by @IAmAaronAgius appeared first on Search Engine Journal.

Google Tests Larger Product Listing Shopping Ads

Google is testing larger images for their product listing ads, shopping ads, in the Google search results. Ramesh Singh shared a screen shot with me on Twitter showing the before and after with these ads...

10 AdWords ad copy testing ideas you can use right now

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Tests New Video Carousel In Search Results

Google is testing a new video based carousel in the desktop search results. Pete Meyers from Moz spotted it and posted on Twitter about it. Google use to have tons of video results in the search results but they've been trumped by featured snippets these days (videos can be featured...

3 free AdWords testing tools to adopt today

Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. The post 3 free AdWords testing tools to adopt today appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Tests New Recipe Search Results User Interface

John Doherty posted a screen shot on Twitter of Google testing a new recipe user interface for the mobile search results. We've seen similar interfaces before but in this case...
5460498.gif

5 Tips For Running Effective Facebook Ads Split Testing Campaigns by @IAmAaronAgius

The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Read on to learn how to split test for successful campaigns.

The post 5 Tips For Running Effective Facebook Ads Split Testing Campaigns by @IAmAaronAgius appeared first on Search Engine Journal.

Google AdWords Tests Additional Description Field

Valerio Celletti posted on Twitter (hat tip @Gianps) a screen shot of a new Google AdWords test where they are testing showing an additional description field in AdWords ads to make the ad even longer...

Should you bother rewriting your ads?

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. The post Should you bother rewriting your ads? appeared first on...

Please visit Search Engine Land for the full article.

Google Test Card Style Local Finder In Maps Results

Mike Blumenthal spotted Google testing a new format for the local finder results in the map results. Instead of a list view...