Tag Archives: Ted Ives

A search marketer’s view of Facebook’s advertising platform

Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in venturing into Facebook Ads territory. The post A search marketer’s view of Facebook’s advertising platform appeared first on Search...

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How to navigate the somewhat rocky transition to expanded text ads

Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google's new AdWords ad format. The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land.

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SEM account management: Part 3 — How to get more responsibility

Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. The post SEM account management: Part 3 — How to get more...

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SEM account management: Part 1 — How to avoid getting fired

In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. The post SEM account management: Part 1 — How to avoid getting fired appeared first on Search Engine Land.

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Taming The Beast Of The Messy Enterprise SEM Campaign

Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand. The post Taming The Beast Of The Messy Enterprise SEM Campaign appeared first on Search Engine Land.

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