Tag Archives: technology

9 reasons why search marketers have been at the cutting edge of marketing technology

Scott Brinker on why search marketers are uniquely qualified to lead in the new "martech era." The post 9 reasons why search marketers have been at the cutting edge of marketing technology appeared first on Search Engine Land.

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How blockchain will impact search marketing

Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. The post How blockchain will impact search marketing appeared first on Search Engine Land.

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Bing Upgrades Visual Search With Object Detection Technology by @MattGSouthern

Bing is upgrading its unique Visual Search experience with technology that will make it even more intelligent.

The post Bing Upgrades Visual Search With Object Detection Technology by @MattGSouthern appeared first on Search Engine Journal.

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Why You Should Kill Gated Content Once and for All by @bsmarketer

Gated content isn't quite dead, but the marketing technology segment is rapidly evolving. Here's why you should rethink using it.

The post Why You Should Kill Gated Content Once and for All by @bsmarketer appeared first on Search Engine Journal.

Organizing for Martech: Re-examining Modern Marketing

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between...

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YouTube using Redirect Method technology to fight terrorist video content in search results

The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms. The post YouTube using Redirect Method technology to fight terrorist video content in search results appeared first on Search Engine Land.

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Time’s up! MarTech is here and it’s your last chance to attend

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at...

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The future of local discovery

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discovery appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle

Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.

The post Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle appeared first on Search Engine Journal.