Tag Archives: targeting

1plusX adds search-like keyword targeting to its DMP

The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.

The post 1plusX adds search-like keyword targeting to its DMP appeared first on Search Engine Land.



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SearchCap: Google Search Console live, Quora ad targeting & Google search app update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Quora adds more contextual & behavioral ad-targeting options

The platform is steadily enhancing its advertising offerings.

The post Quora adds more contextual & behavioral ad-targeting options appeared first on Search Engine Land.



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4 Advanced AdWords Audience Targeting Tactics by @iambenwood

Here are four advanced audience targeting tactics to refine your AdWords targeting to leverage budget and maximize ROAS.

The post 4 Advanced AdWords Audience Targeting Tactics by @iambenwood appeared first on Search Engine Journal.

SearchCap: Smart devices, SEO in 2018 & ad targeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Smart devices, SEO in 2018 & ad targeting appeared first on Search Engine Land.



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AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists.

The post AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting appeared first on Search Engine Land.



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SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views…



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The importance of targeting branded searches

Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy.

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How to Get Big Returns with Hyper-Personalized Micro-Targeting by @alexanderkesler

Use big data and predictive analytics to create unique experiences that adapt to your customers’ context.

The post How to Get Big Returns with Hyper-Personalized Micro-Targeting by @alexanderkesler appeared first on Search Engine Journal.

The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.

The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land.



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