Tag Archives: targeting

SearchCap: Smart devices, SEO in 2018 & ad targeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Smart devices, SEO in 2018 & ad targeting appeared first on Search Engine Land.

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AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google Customer Match becomes more accessible to advertisers that don't have large customer email lists. The post AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting appeared first on Search Engine Land.

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SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views...

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The importance of targeting branded searches

Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land.

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How to Get Big Returns with Hyper-Personalized Micro-Targeting by @alexanderkesler

Use big data and predictive analytics to create unique experiences that adapt to your customers’ context.

The post How to Get Big Returns with Hyper-Personalized Micro-Targeting by @alexanderkesler appeared first on Search Engine Journal.

The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads' performance. Unfortunately, as columnist Andy Taylor points out, Google doesn't always make demographic targeting easy. The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land.

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Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land.

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Your 6 new ways to use location targeting

Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. The post Your 6 new ways to use location targeting appeared first on Search Engine Land.

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The biggest trends & changes in PPC so far in 2017

From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most. The post The biggest trends & changes in PPC so far in 2017 appeared first on Search Engine Land.

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SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.