Tag Archives: Super Bowl

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name.

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SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up.

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Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads

Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.

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SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search

Both advertisers opted to drive users to their own sites instead of YouTube.

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SearchCap: Google algorithm update, Super Bowl search ads & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google algorithm update, Super Bowl search ads & voice search appeared first on Search Engine Land.



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Report: Releasing Super Bowl ads early jump-starts lifts in brand search

Quantcast data shows impact of releasing ads and teasers online before the big game.

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.

The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.



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The Top 20 Most Popular Super Bowl Ads on YouTube by @DannyNMIGoodwin

YouTube has put out a list of the top 20 most viewed Super Bowl commercials of the past nine years. Watch all 20 Super Bowl ads here.

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