Tag Archives: Stats: General

New Google link study shows links are as important as ever for ranking well in search

A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way. The post New Google link study shows links are as important as ever for ranking well in search appeared first on Search Engine Land.

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Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads

Google, Bing Ads and Amazon are all seeing growth in shopping ads. The post Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads appeared first on Search Engine Land.

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Survey: 43% of marketers say 75% of their content isn’t being consumed

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land.

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Reviews & other UGC more influential for consumers than search engines & ads [Study]

After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land.

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6 key paid search trends from Merkle’s Q1 2017 report

Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land.

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iProspect: 2016 mobile CPCs up 26 percent, Shopping spend up 41 percent

The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. The post iProspect: 2016 mobile CPCs up 26 percent, Shopping spend up 41 percent appeared first on Search Engine Land.

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Merkle: Google Q4 search growth aided by changes other than ETAs

Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google. The post Merkle: Google Q4 search growth aided by changes other than ETAs appeared first on Search Engine Land.

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Uncovering the white spaces of opportunity for local search

With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned. The post Uncovering the white spaces of opportunity for local search appeared first on Search Engine Land.

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Searchmetrics Google ranking factors study says content gaining while links losing in importance

Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com. The post Searchmetrics Google ranking factors study says content gaining while links losing in importance appeared first on Search Engine Land.

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Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots

While Bing ranked multiple topics -- everything from top searched celebrities to tech trends -- it didn't share its most popular search term for the year. The post Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots appeared first on Search Engine Land.

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