Tag Archives: SPZMU

Content Attribution: Identifying content that converts

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a...

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Google On How They Index & Rank 360° Images

Google's John Mueller was asked about how Google indexes and ranks images that are in 360° format...

How to Use Network Data to Turn Bad Inputs into Gold

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they...

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Google AdWords Upsets Advertisers By Expanding Meaning Of Close Variants

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months weâre expanding close variant matching to include additional rewording and reordering for exact match keywords...

Google to further dilute exact match in AdWords; will ignore word order & function words

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.

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Google receives search warrant for identities of everyone who searched crime victim’s name

If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. The post Google receives search warrant for identities of everyone who searched crime victim’s name appeared first on Search Engine Land.

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Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad

Appears to be the first-ever commercialization of Google's home assistant product. The post Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad appeared first on Search Engine Land.

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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To...

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New study confirms Google doesn’t use Chrome browser data to discover new URLs

GoogleBot did not visit a test page that Chrome accessed days before. The post New study confirms Google doesn’t use Chrome browser data to discover new URLs appeared first on Search Engine Land.

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Did Google’s Fred update hit low-value content sites that focus on revenue, not users?

Google won't comment about the "Fred update," but based on our own analysis, many affected sites saw up to a 90% drop in traffic. The post Did Google’s Fred update hit low-value content sites that focus on revenue, not users? appeared first on Search Engine Land.

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