Tag Archives: Social Media Marketing

Using search and social to support TV advertising

Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. The post Using search and social to support TV advertising appeared first on Search Engine Land.

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Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. The post Capturing ‘made in the USA’ searches: Strategies for building awareness and sales...

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SEO and social: 1 + 1 = 3

Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results. The post SEO and social: 1 + 1 = 3 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The social media marketing checklist your business needs in 2017

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.

It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay current.

There are many reasons for a brand to invest in social media marketing, and the results depend on the goals set:

  • Increase awareness
  • Reach a new audience
  • Boost engagement
  • Increase traffic to the site
  • Explore new business opportunities
  • Gain new leads
  • Work with new clients

No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year.

Brainstorming

This is the initial stage, in which you’ll think of all the new ways you can boost your social media marketing.

  • Explore the latest trends and see if any of them fit in your own strategy
  • Learn more about new platforms, or examine whether the old ones are still suitable for your audience
  • Be creative and think outside the box
  • Come up with new content ideas and experiment with them on each platform
  • Ask for help from other team members to broaden your perspective

Planning

Right after your brainstorming session, it’s time to evaluate your planning to see whether it’s effective enough to help your social media marketing.

  • Go back to your content calendar and see whether it was effective enough to use it frequently
  • What needs to be improved to the existing content calendar?
  • Decide on the channels you’re using. Should you add new ones?
  • Examine whether the frequency of the content has been effective up to now
  • Organise your goals and your KPIs
  • Do you know how to justify your social marketing efforts?

Implementation

Now you’re ready to check the practical aspect of your social media marketing. Evaluating the implementation phase helps you understand whether your plan has been successful.

  • Are you happy with the way the posts are published?
  • Is the content calendar followed?
  • Is the level of engagement what you expected?
  • Are you replying to users’ comments?
  • Are you monitoring your brand’s social accounts?
  • Do you use all your social accounts consistently?
  • How is the collaboration between the team?
  • Is there a plan to deal with urgent situations?
  • When was the last time you dealt with a crisis, and how can you avoid another one?
  • Do you need to use social media for customer service?

Measurement

The last – but still important – stage in the evaluation of a social media marketing plan is to examine whether the measurement is effective.

  • Start by going back to your initial goals. Are these met? Are they realistic?
  • Keep your social reports up-to-date and prepare them for the year ahead
  • Check each platform’s native analytics to stay updated on their insights
  • Use your own analytics platform to have an overview of your social media marketing performance
  • Find the best performing platforms and raise the expectations in the new year
  • Find the platforms you need to focus on and come up with new content ideas to improve their performance
  • Plan the year ahead with new KPIs
  • Consult with the team on the best ways to track the KPIs
  • Align social media marketing KPIs with your wider marketing strategy

Although the checklist and the questions you need to answer might seem time-consuming, the actual process is faster than you think. This can even be an annual task, helping you create a successful social media marketing strategy, with a clear plan, goal and measurement. There’s still time to add it to your new year’s resolutions.

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How to Use 360-Degree Photos and Video in Social Media Marketing by @wonderwall7

360-degree photos and videos make viewing media on websites or social networks. Here's some ideas on how to use it and what's coming in 2017.

The post How to Use 360-Degree Photos and Video in Social Media Marketing by @wonderwall7 appeared first on Search Engine Journal.

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Big 2017 Social Media Marketing Trends You Need to Know by @DannyNMIGoodwin

Here's what 26 of the top marketing experts say will be the biggest trends you need to know in social media in 2017 – and beyond.

The post Big 2017 Social Media Marketing Trends You Need to Know by @DannyNMIGoodwin appeared first on Search Engine Journal.

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,...

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10 mistakes businesses and brands make with social media

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.

But what about businesses and brands that can’t afford to advertise on Facebook, Twitter, LinkedIn and the like? Not everyone is willing, never mind able, to carve out the budget necessary to keep their content in front of a critical mass of relevant followers on a regular basis.

Those organizations can be particularly creative or incredibly persistent, but the most effective strategy they can embrace may be to get all hands on deck in the form of an employee advocacy program.

Of course, to go in this direction, every team member needs to be on board with their new tack, despite an abundance of reasons to be uncooperative, unknowingly or not.

Employers need their employees working together toward the same goal if this social media strategy is to be effective. And in many cases, that’s just not going to happen anytime soon without proper training, guidance, incentive and rewards.

Here are 10 BIG mistakes many businesses, brands, teams and their leaders are making with social media…

Not providing enough education

Social media isn’t rocket science, but it requires a huge leap of faith for the uninformed and uninitiated. Not only can it be daunting, it can be downright difficult for a newbie to craft even a simple tweet, never mind write a blog post or record a video.

A comprehensive, mandatory educational program is key to bringing employees up to speed.

Not providing enough incentive

It wouldn’t be an exaggeration to say that job descriptions seem to include everything but the kitchen sink nowadays. So why not add learning social media to employees’ list of responsibilities?

Seriously. Everyone’s a marketer. Everyone’s in sales. And everyone’s on social media. Which should mean repping your employer every once in a while.

Not connecting with others

There’s power in numbers, especially when it comes to propagating content. No reach, no engagement. Don’t be afraid to suggest that team members broaden their networks, even if their roles have nothing to do with sales and marketing.

Employees shouldn’t be kept under wraps. After all, there’s a lot to be said for the multiplier effect.

Not sharing organizational content

All for one, one for all. That should be an internal team’s creed. Someone writes a white paper, everyone shares it. That’s a no-brainer if you ask me. Every employee – certainly those in marketing, advertising, PR and social media – should be sharing content created under the corporate roof.

Their personal brands should include the professional brands for whom they work.

Not producing original content

There’s a rule in group communications called 90-9-1. This rule suggests that 90% of the members simply lurk while 9% add something to the conversation and a mere 1% contribute the most. But it doesn’t have to be that way.

You can’t be effective on social media if you’re being anti-social. Key employees and related stakeholders should be more than encouraged to create their own content, they should be rewarded for doing so on a regular basis.

Not keeping up with changes

Call them luddites, laggards, naysayers or just plain stubborn. Whatever you call them, call them late to the party, almost too late to gain entrance.

Anyone serious about their career in this day and age who hasn’t at least started to use social media risks falling dangerously behind their colleagues, connections and competition on the job. And looked upon as being not that serious after all.

Not looking at the big picture

I can’t tell you how many times I’ve heard people dismiss social media as a passing fad or an inconsequential trend despite overwhelming evidence to the contrary. By 2018, 33% of the world’s population, or 2.44 billion people, is expected to be using social media.

Social media is the biggest revolution in mass communications since the printing press. Anyone who can’t see that by now can’t see the forest for the trees.

10 mistakes businesses and brands make with social media

Not brave enough to experiment

A tendency to take risks isn’t one of the hallmarks of a corporate executive, so any fear and trepidation among this set isn’t surprising to me. But this is not the time for analysis paralysis.

Social media represents a transformative change in the way people, not just business people, communicate. Like it or not, it’s not going anywhere soon, so resistance is futile.

Not aware of their capabilities

Most employees don’t realize how easy it is share content on social media, contribute to the conversation at large and actually help move the algorithmic needle in favor of their respective organizations.

Whether they’re intimidated, confused or just plain misinformed, they think social media is difficult, complex and ineffective, while it’s actually quite the contrary. They can do it if they try.

Not leading by example

People will rarely take it upon themselves to share work-related content on their personal accounts. They’re afraid it’s irrelevant and off-putting to their audience. But if leaders are doing it themselves as an example to their teams, that’s another story altogether.

Employees will quickly see the benefits of supporting their employer’s brand if they see senior managers practicing what they preach and walking the talk on social media themselves.

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Eight tools to combine several social media feeds into one

Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one!

Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes.

With so many people using social networking for both personal and professional purposes (and a fair amount of you reading this are probably marketers in charge of a brand), being more productive on social media is a necessity.

Clutter is no reason to ignore social media though. These days, social media marketing is no longer for “fun” niches only.

Most ecommerce sites use social media as successful source of sales, especially holiday sales! M-Connect Media has published an eBook citing that last year ecommerce sites received purchases worth $74.6 million directly from social media channels over Black Friday and Thanksgiving.

Social media is a huge channel and no one can afford to neglect it!

Putting it all in one place

Over the years I have discovered that the easiest way to go about running social media is to combine it as much as possible. By having all of your feeds in the same place, you are better able to monitor them. Not only that, but you can see which are most active, and change your social strategy to reflect that.

I personally manage around a dozen of Facebook pages and at least five Twitter accounts (one is personal and four represent all kinds of brands I am operating). I have a separate Facebook page for every little project I own.

Unless I get organized, I’ll fail!

I put all of the feeds onto a social dashboard so I can dedicate the same amount of energy to all of them. By doing this I am able to get a full picture of social engagement and thus engage, diagnose the lack of activity and connect to people in a more efficient way.

Here are eight awesome tools, some well known and some more obscure, that will combine your feeds across multiple networks.

Hootsuite

You have probably heard of and used this one before, but it belongs on any list for its sheer brand power and reputation. You can set up multiple feeds and control all of your accounts in one place.

A paid account gives you credits to apply towards additional features (such as other third party site connections), and analytics. In fact, there is a whole host of tools, which you can learn about through their webinars. Hootsuite is a more expensive option, but it is well known for a reason.

Bynd

Eight tools to combine several social media feeds into one

If you are a mobile social user, this is a great option. It is an app on iOS and Android that allows you to sync up multiple feeds and use them in one place.

It creates a central dashboard that connect to all your different feeds. You then get all of your notifications and updates on your phone, in one place. Easy to use, convenient, and mobile.

Cyfe

Eight tools to combine several social media feeds into one

Cyfe is one of the best tools I have come across that is still shockingly unknown by many. It is an all in one business dashboard that allows you to create customized widgets to control every aspect of your online business.

From social monitoring feeds that watch all your accounts, to analytics trackers, to customer service controls, you can do everything from one place. All for about $19 per month… no joke.

Sprout Social

Eight tools to combine several social media feeds into one

Like Hootsuite, Sprout Social is another very well known social media dashboard and account monitor that allows you to sync up multiple profiles along every network. I actually prefer Sprout Social to Hootsuite, as it has a wider array of connected accounts, and the pricing structure isn’t nearly as complicated and frustrating.

On the other hand, I have only ever used it under their Team accounts as part of a much larger brand. It is great for bigger companies, maybe not so feasible for the little guys.

I mostly use Drumup instead of Hootsuite and SproutSocial which I explain here.

Sobees

Want something simple, free, and easy to use? Sobees is a social media dashboard that has limited functionality, but works well for what it gives you. You add in your accounts authorizing them. Sobees creates a social media dashboard to allow you to post, monitor, get notifications, and track all accounts.

The only strange thing about Sobees is that it is not, like most of the other tools on this list, browser or app based. Instead you install the program directly onto your desktop, making it a pretty old school tool. It also only covers three networks: Facebook, Twitter, and LinkedIn. But you can use multiple profiles on each.

Scruddle

Eight tools to combine several social media feeds into one

Facebook, Twitter, Tumblr, email and news feeds… these are the four points covered by Scruddle, a new kind of social feed network that combines all four into a single area. The point is to take both social and news, and have them in one place, working as an inbox.

They have a free version, or a premium for only $4 per month. That premium service allows you to schedule messages, which is helpful if you don’t want to use another tool, or do it manually.

Jyst

Eight tools to combine several social media feeds into one

Real time previews, combined feeds, and quick-posting are some of the features offered with social platform Jyst.

This is the most straightforward of all of the tools on this list, working for Facebook and Twitter and making it easier to use both, and switch between the two.

Social Feed

Do you want to integrate your social feeds more fully with your browser? This is a super cool JavaScript plugin that allows you to do just that. It works with Twitter, Instagram, Google Plus and Facebook.

You will get a constant monitored feed, which is excellent if you want to keep track of brand pages and their mentions in particular. But it can work just as well on a personal level as it can for a professional one.

Are there any other tools that belong to this list? Share in the comments!