Tag Archives: smx east

The holidays arrived early for local marketers

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting...

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Faster & smarter: Moving from manual to automated SEM campaign management

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick...

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SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers...

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Why going global is essential to your business

There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign? The post Why going global is essential to your business appeared first on Search Engine Land.

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New goodies for online retailers at SMX East

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features...

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How to test and perfect nearly everything in PPC

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target...

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Inside the new Google Search Console at SMX East

Attend the AMA With Google Search session at SMX East to learn more about the new improvements to the Google Search Console. The post Inside the new Google Search Console at SMX East appeared first on Search Engine Land.

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Wanted: Session ideas for SMX East

We want your input to help us plan our upcoming SMX East conference, which will be taking place in New York City September 27–29, 2016. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in...

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SMX East Recap: Avoid Content Marketing Chaos by @matt_secrist

I attended SMX East this year, and had the awesome opportunity to take in a wide variety of sessions. One of my favorites included “Content Marketing: Success by Design” with Eric Enge and Mark Traphagen. They gave a great presentation and offered plenty  of great points designed to help brands take their content marketing efforts to the next level. Below are a few insights I took away from the presentation. Define Your Market Space One of the main goals of content marketing is to get in front of other people’s audiences through guest posting. The first question you should ask […]

The post SMX East Recap: Avoid Content Marketing Chaos by @matt_secrist appeared first on Search Engine Journal.

Live @ SMX East: What SEOs Should Be Doing With Mobile

For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing...

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