Tag Archives: SEO & SEM Tools

AdWords Keyword Planner update appears to be rolling out in the new interface

The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.

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Labels now available in Bing Ads Editor for Dynamic Search Ads

New feature allows advertisers to organize DSAs in a personalized way.

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Google adds keyword functionality to the AdWords app

Advertisers can make more on-the-go changes.

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Google Trends now shows data for YouTube search, Google Shopping, News search & Image search

Google says it aims to open up more data to show what’s being searched around the world.

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Google Trends now shows data for YouTube search, Google Shopping, News search & Image search

Google says it aims to open up more data to show what’s being searched around the world.

The post Google Trends now shows data for YouTube search, Google Shopping, News search & Image search appeared first on Search Engine Land.



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Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio’s platform takes a machine learning-supported approach to paid search programs.

The post Web.com buys Acquisio for machine learning, PPC management capabilities appeared first on Search Engine Land.



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From big to small: 5 free image compression tools reviewed

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.

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Google Tag Manager now has a native scroll depth tracking plugin

The new feature lets site owners track vertical and horizontal scrolling on their website pages.

The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land.



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Google test surfaces user data for publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Search Engine Land.



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Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.

The post Report: The future of paid-search marketing is machine learning and AI appeared first on Search Engine Land.



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