Tag Archives: SEO – Search Engine Optimization

Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!

Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you're making use of structured data markup, here's how you can avoid getting slammed. The post Spammy Structured Markup Penalty & Recovery – Use Schema Markup With...

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7 Key SEO Activities That Can Now Be Automated

Columnist Aleyda Solis shares some of her favorite tools for automating various aspects of search engine optimization. The post 7 Key SEO Activities That Can Now Be Automated appeared first on Search Engine Land.

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From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO

Columnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization. The post From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO appeared first on Search Engine Land.

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How To Learn From Your Competitors Without Copying Them

Link Week Columnist Julie Joyce gives insights into five ways to use competitive analysis to help build out a new link profile -- without blindly copying it. The post How To Learn From Your Competitors Without Copying Them appeared first on Search Engine Land.

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How The 100 User Model Can Change Your Approach To On-Page SEO

User experience has become increasingly important as a ranking factor in search, but how can you measure something that's seemingly so subjective? Columnist Eric Enge offers up his method. The post How The 100 User Model Can Change Your Approach To On-Page SEO appeared first on Search Engine Land.

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Local Content Silos: The Secret To Local Search Success

Wondering how your multi-location business can achieve visibility in local search? Columnist Greg Gifford has the answer. The post Local Content Silos: The Secret To Local Search Success appeared first on Search Engine Land.

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The Best Performing Search Media For Your Business’ Marketing Strategy

Columnist and Local Search Association VP Wesley Young shares data that takes a look at 50 business categories and how they perform in a variety of marketing media including search engines, directories, review sites and social media. The post The Best Performing Search Media For Your...

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Why You Should Never “Do Keyword Research” Again

Columnist Nate Dame asserts that the old way of doing keyword research isn't going to cut it anymore. Check out his fresh, new tactics for generating keyword ideas. The post Why You Should Never “Do Keyword Research” Again appeared first on Search Engine Land.

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Post-Mobilegeddon Update: Is The Impact As Catastrophic As Predicted?

Columnist Jayson DeMers recaps the findings of multiple studies done on the impact of Google's mobile friendly update. The post Post-Mobilegeddon Update: Is The Impact As Catastrophic As Predicted? appeared first on Search Engine Land.

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Keyword Research For A New Website

A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data. The post Keyword Research For A New Website appeared first on Search...

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