Tag Archives: SEO – Search Engine Optimization

Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. The post Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes appeared first on Search Engine...

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6 things you need to know about Google’s Q&A feature on Google Maps

Noticed the new "questions & answers" section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. The post 6 things you need to know about Google’s Q&A feature on Google Maps appeared first on Search Engine Land.

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20 of Google’s limits you may not know exist

Don't get caught off guard by limitations you weren't aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts. The post 20 of Google’s limits you may not know exist appeared first on Search Engine Land.

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Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing. The post Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data...

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Mobile & desktop SEO: Different results, different content strategies

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things. The post Mobile & desktop SEO: Different results,...

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Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely separate silos. Here's how to bring them together. The post Content marketing & SEO: The scalable way to be in the right place at the right time...

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Why microsites aren’t always ideal for SEO

Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals. The post Why microsites aren’t always ideal for SEO appeared first on Search Engine Land.

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Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses. The post Google says we don’t need no stinking location modifiers… or do...

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Buying a pre-owned domain? Check these 10 things first

Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration. The post Buying a pre-owned domain? Check these 10 things first appeared first on Search Engine Land.

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Personalized Duplicate Content

Minutes ago, I had someone ask me how they can make their "personalized duplicate content" search engine friendly. How can they SEO their duplicate...