Tag Archives: SEO – Search Engine Optimization

Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines, intentionally or unintentionally. The post...

Please visit Search Engine Land for the full article.

3 ways to kick-start your SEO in 2018

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO. The post 3 ways to kick-start your SEO in 2018 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SEO trends and Google changes to expect in 2018

Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018. The post SEO trends and Google changes to expect in 2018 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Moz Won’t Be Updating Their Search Engine Ranking Factors

The last time Moz updated their search engine ranking factors study was over two years ago in August 2015. Well, that might be the last time they ever update it. Moz said on Twitter that they have no plans on updating this study...

YouTube SEO 101

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos. The post YouTube SEO 101 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Looking back at 2018 in search: A time traveler’s year in review

What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year's major search developments will be. The post Looking back at 2018 in search: A time traveler’s year in review appeared first on Search Engine...

Please visit Search Engine Land for the full article.

5 content distribution strategies for 2018

So, you've created tons of content, but you still aren't gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential. The post 5 content distribution strategies for 2018 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Best practices for qualifying your link opportunities

So, you've got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. The post Best practices for qualifying your link opportunities appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Visualizing your site structure in advance of a major change

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. The post Visualizing your site structure in advance of a major change appeared first on...

Please visit Search Engine Land for the full article.

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website. The post How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.