Tag Archives: seo javea

Data: Consumers grow more demanding, impatient as brands fall behind

Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SearchCap: Google news changes, video previews in search & Search Console data issue

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google news changes, video previews in search & Search Console data issue appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event

In addition to offering tips on how best to view and photograph today's eclipse, the doodle leads to a search for "solar eclipse science." The post Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to improve your SEO with user-friendly interlinking

Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience. The post How to improve your SEO with user-friendly interlinking appeared first on Search...

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Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. The post Optimized store landing pages: An important part of local search strategy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google’s Very Own Solar Eclipse Science Logo

If you go to Google.com and you are in the United States, you will see a special Google Doodle, an animated one for the solar eclipse. Google is looking to educate as many Americans about the solar eclipse before it happens this afternoon...

Google Search Console Data Logging Issue Reported

Google has posted a "note" in the Google Search Console of "an internal logging issue" which may cause the numbers in the Search Analytics reports to "see a very slight decrease...
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5 ways to identify potential featured snippets to rank for

Have you been wondering how to start owning Google’s featured snippets for your brand?

If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are and how to earn them. By earning featured snippets, you can increase web traffic, boost visibility in Google SERPs, and earn the credibility you deserve.

The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities.  Once you know how to find them, you can craft the rest of your strategy around maximizing these opportunities.

In this article, I’ll go over five ways to identify featured snippet opportunities.

Use Google to identify potential snippets

Start looking for snippet opportunities by putting yourself in your audience’s shoes and thinking what questions you may want answers for.  Even boring industries have a large range of opportunities to answer questions in the featured snippets.

For instance, let’s say you are in the diamond industry. The very nature of this industry is filled with terminology people will search to get information about.

Doing a quick Google search like, “What is a girdle on a diamond” will showcase a Google featured snippet.

Hopefully the showcased content is yours. Under the snippet you will sometimes see a helpful note from Google, “People also ask.”

5 ways to identify potential featured snippets to rank for

These are the pressing questions your target audience wants answers for. You can dig a little deeper and even see who has the leading content for that question based query.

5 ways to identify potential featured snippets to rank for

Now that you see a few competitors, you can try to steal their snippet with a little more research and some snippable optimization.

Use SEMrush to snag competitor featured snippets

SEMrush is one of the most used online platforms for site analytics, and also a useful tool to identify Google Featured Snippets. You can use SEMrush to find your snippets, or use the platform to find your competitors’ snippets as well.

To check out your snippets, do an “Organic Research” search for your domain:

5 ways to identify potential featured snippets to rank for

Next, locate “Featured Snippet” on the right side of the page.

5 ways to identify potential featured snippets to rank for

You can also filter your snippable keywords using the “Advanced Filters” option, choosing Include – SERP Features – Featured Snippets.

5 ways to identify potential featured snippets to rank for

Once you’d identified snippets that your competitors rank for, you can optimize for those same terms.

As for identifying your own snippets, it allows you to find variations of relevant long tail keywords that you could also own, and find keyword clusters that you already have authority in and might be able to expand upon.

Look for questions on Quora

Given that the foundation of these snippets is answering who, what, why, when, where type questions, you’ll need inspiration for finding the questions your audience is asking.

To do so, you can use Q&A platforms like Quora to find them. This will help you compile a healthy list of potential blog topics for your Featured Snippet content marketing campaign.

For instance, let’s say you were a travel site looking to compete with Kayak, Expedia, and other dominating brands.

Type in a quick question with a few of your keywords:

5 ways to identify potential featured snippets to rank for

A nice dropdown of questions to choose from will suddenly appear right from the get-go, even before finishing your question.

You can also type in one or two keywords and find groups that may have snippet-worthy questions waiting for you to develop content around.

5 ways to identify potential featured snippets to rank for

Once in the group, you can poke around, follow certain questions. You can also find a nice list of other groups to the right you may want to check out.

5 ways to identify potential featured snippets to rank for

Next, you can use the on-page elements to optimize for the snippets as described here.

Find segmented questions on Answer the Public

Did you know that certain question words have a higher likelihood of being showcased as a snippet? That’s right: the question in question matters.

According to research by SEMrush, question based queries that begin with “how” or “what” are more snippable than when, where, why, and who.

This is valuable knowledge to have, but where do you find questions segmented into those respectable question words fast? Well, Answer the Public to the rescue.

Let’s say you want to earn a few SEO content snippets.

5 ways to identify potential featured snippets to rank for

Your search results for SEO will yield a ton of questions you can use for content. The best part is that you can focus on the “how” and “what” questions to increase your Featured Snippet chances.

5 ways to identify potential featured snippets to rank for

Find a variety of questions on Reddit

If you are searching for a wide range of questions for your daily blog, Reddit can be very useful. This online platform offers valuable insight for what questions are trending.

First, you will need to access the “askreddit” section of the platform:

5 ways to identify potential featured snippets to rank for

Once you are there, you can use the search feature to further segment your search based on your industry. Focus on generic keywords in order to get relevant questions.

5 ways to identify potential featured snippets to rank for

Once you’ve identified the questions, you can then focus on optimizing for those searches.

Ready for position zero?

Identifying potential Featured Snippet opportunities is the first step towards earning those coveted position ones. Make a list of all the question based queries you find using the above strategies, and begin optimizing your snippable content today.

How do you find featured snippet opportunities?