Tag Archives: SEO: Crawling and Robots

3 steps to overcoming site issues that impact performance

Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. The post 3 steps to overcoming site issues that impact performance...

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Why you need to get back to SEO basics

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. The post Why you need to get back to SEO basics appeared first on Search Engine Land.

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How we hijacked Google’s SEO guide search rankings

Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process. The post How we hijacked Google’s SEO guide search rankings appeared first on Search Engine Land.

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How to check which URLs have been indexed without upsetting Google: A follow-up

How can we determine which of our site pages aren't indexed without running afoul of Google's guidelines? Columnist Paul Shapiro shares his methods. The post How to check which URLs have been indexed without upsetting Google: A follow-up appeared first on Search Engine Land.

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Relaunching your website? Don’t forget an SEO audit!

Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. The post Relaunching your website? Don’t forget an SEO audit! appeared first on Search Engine Land.

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Google explains what “crawl budget” means for webmasters

Google says crawl demand and crawl rate make up GoogleBot's crawl budget for your website. The post Google explains what “crawl budget” means for webmasters appeared first on Search Engine Land.

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Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit. The post Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems appeared first on Search Engine Land.

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Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits

If you're conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools to identify and fix SEO issues. The post Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits appeared first on...

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Fun with robots.txt

Columnist Patrick Stox provides some dos and don'ts for creating your robots.txt file -- along with examples of companies who have gotten creative with their files. The post Fun with robots.txt appeared first on Search Engine Land.

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It’s scary how many ways SEO can go wrong

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land.

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