Tag Archives: SEO: Content & Writing

Survey: 43% of marketers say 75% of their content isn’t being consumed

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land.

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SEO and content convergence: Making the most of moments that matter

Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. The post SEO and content convergence: Making the most of moments that matter appeared first on Search Engine Land.

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The role of traditional public relations in SEO

Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land.

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Who should optimize content: SEOs or content writers?

Search engine optimization (SEO) and content marketing have a lot of overlap, but they're still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. The post Who should optimize content: SEOs or content writers? appeared first on Search Engine...

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Focus on these 5 areas to deliver big results in e-commerce SEO

Need to improve SEO for your large-scale e-commerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. The post Focus on these 5 areas to deliver big results in e-commerce SEO appeared first on Search Engine Land.

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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. The post How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer appeared...

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Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. The post Is your information architecture costing your e-commerce...

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How to use SEO to influence B2B buyers at every stage of the buyer’s journey

Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the buyer's journey on their own. Are they consistently finding your brand along their journeys? The post How to use SEO to influence B2B buyers at every stage of the buyer’s journey appeared first on...

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5 massive SEO and content shifts you need to master right now

What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. The post 5 massive SEO and content shifts you need to master right now appeared first on Search Engine Land.

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Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. The post Capturing ‘made in the USA’ searches: Strategies for building awareness and sales...

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