Tag Archives: SEM Tools: Web Analytics

The ultimate guide to bot herding and spider wrangling

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.

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Google Tag Manager now has a native scroll depth tracking plugin

The new feature lets site owners track vertical and horizontal scrolling on their website pages.

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Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.

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Google Attribution: What search marketers need to know

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.

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The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.

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Conductor adds Insight Stream to its Searchlight platform

The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.

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Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others

The new product, free during its beta phase, displays everything from the tools’ APIs.

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Is your SEO data steering you wrong?

Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.

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DataHero Adds Support For Google AdWords Reporting

AdWords is the latest marketing service supported by the reporting and analysis platform, joining Google Analytics, Salesforce, HubSpot and others.

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7 Key SEO Activities That Can Now Be Automated

Columnist Aleyda Solis shares some of her favorite tools for automating various aspects of search engine optimization.

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