Tag Archives: SEM Tools: PPC

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.

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Phrase, broad, or broad match modifier: After exact, what’s the next best match type?

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.

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Labels now available in Bing Ads Editor for Dynamic Search Ads

New feature allows advertisers to organize DSAs in a personalized way.

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How to build a stronger, more effective PPC team

Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.

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Google adds keyword functionality to the AdWords app

Advertisers can make more on-the-go changes.

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Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio’s platform takes a machine learning-supported approach to paid search programs.

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Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.

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AdWords Editor update supports Shopping Showcase Ads

Create and edit the newest Shopping ad format in Editor.

The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land.



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Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.

The post Google Attribution: Is…



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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts

See what Google wants you to pay attention to and create your own warnings based on your business rules.

The post AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts appeared first on Search Engine Land.



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