Tag Archives: SEM Tools: PPC

Labels now available in Bing Ads Editor for Dynamic Search Ads

New feature allows advertisers to organize DSAs in a personalized way. The post Labels now available in Bing Ads Editor for Dynamic Search Ads appeared first on Search Engine Land.

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How to build a stronger, more effective PPC team

Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth. The post How to build a stronger, more effective PPC team appeared first on Search Engine Land.

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Google adds keyword functionality to the AdWords app

Advertisers can make more on-the-go changes. The post Google adds keyword functionality to the AdWords app appeared first on Search Engine Land.

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Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio's platform takes a machine learning-supported approach to paid search programs. The post Web.com buys Acquisio for machine learning, PPC management capabilities appeared first on Search Engine Land.

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Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it. The post Report: The future of paid-search marketing is machine learning and AI appeared first on Search Engine Land.

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AdWords Editor update supports Shopping Showcase Ads

Create and edit the newest Shopping ad format in Editor. The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land.

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Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. The post Google Attribution: Is...

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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts

See what Google wants you to pay attention to and create your own warnings based on your business rules. The post AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts appeared first on Search Engine Land.

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Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets

The latest version of Bing Ads Editor features several new usability improvements. The post Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets appeared first on Search Engine Land.

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Google Attribution: What search marketers need to know

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. The post Google Attribution: What search marketers need to know appeared first on Search Engine Land.

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