Tag Archives: SEM Industry: General

Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

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Rand Fishkin leaves Moz, announces a new start-up

After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.

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Rand Fishkin leaves Moz, announces a new start-up

After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.

The post Rand Fishkin leaves Moz, announces a new start-up appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Optimizing for quality score is a best practice, except when it’s not. Here’s why.

Contributor Amy Bishop explains that improving quality score shouldn’t be a goal in itself, but solely a means to achieve your business goals. How to tell when it’s worth focusing on and when it’s not.

The post Optimizing for quality score is a best practice, except when it’s not. Here’s why….



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Local search industry optimistic about 2018 — but less likely to hire

Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.

The post Local search industry optimistic about 2018 — but less likely to hire appeared first on Search Engine Land.



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The technology behind AI in PPC

Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid search.

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PPC agencies will play these 4 roles when automation takes over

Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients.

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Looking to get out of the SEO business? Good!

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.

The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land.



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Has AI changed the SEO industry for better or worse?

Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals.

The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine Land.



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7 reasons to enter the 2017 Search Engine Land Awards

Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing.

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