Tag Archives: SearchCap

SearchCap: Bing Updates Music Video Search, Bing Ads Mobile Tweaks & Hotel Search On Google Glass

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Accepting Entries For Its 2014 Homepage Photo Contest Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage...

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SearchCap: Bing’s 5th Birthday, Connect Google+ Pages & China’s Censorship

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Connect Your Google+ Business Page To Your Google Maps Listing Google has now enabled those with Google+ business pages to connect their page to their local...

Please visit Search Engine Land for the full article.

SearchCap: Mac Spotlight Drops Google, DuckDuckGo Added To Safari & Google Eyes Free

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option DuckDuckGo, the search engine that positions itself as a completely secure and private...

Please visit Search Engine Land for the full article.

SearchCap: Google Right To Be Forgotten Form, Yahoo Search Bar & App Indexing Languages

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google’s New “Right To Be Forgotten” Form Works: An Explainer Google has taken a big step forward in complying with the European Union’s new “Right To Be...

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SearchCap: Google Panda Slap Press Releases, Authorship Gone Again & North Korea Mapping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship Goes Down Again, Twice In One Week Google Authorship is once again down for the count, second time within a one-week period. Authorship is the...

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Business News: SearchCap: No Google Penguin Update, First Anchor Text &…

by Barry Schwartz    Facebook Twitter Linkedin Google Plus

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • No, Google Says There’s Been No Penguin Update

    This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that […]

  • Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

    When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down […]

  • Google’s Matt Cutts: One Page With Two Links To Same Page; We Counted The First Link

    Google’s head of search spam Matt Cutts posted a video today answering how does Google handle one page that has two links pointing to the same page. Does it pass PageRank the same way? How does Google handle the anchor text, if the anchor text differs. In short, Mat Cutts said: (1) PageRank flows to each […]

  • Put Big Data To Work To Build Better Search Ads

    Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability […]

  • Microsoft Translation In Real-Time Over Skype

    Last night at the Re/Code Conference, Microsoft demoed real-time translation over Skype. Imagine talking to someone over a video call, they spoke a completely different language than you did, but the technology did real time translation as you spoke. Microsoft has a beta they demonstrated last night at the conference. Gurdeep Pall, Corporate Vice President […]

  • Bing To Shut Down Webmaster Forums

    Bing is shutting down their Bing Webmaster Forums by the end of this month or early June. Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided to shut it down to give them the “time and resources to focus energies in other directions.” So what […]

  • After Suffering Link Trouble, Should You Second-Guess Your SEO?

    If you’ve just received an unnatural links warning or have been hit with a link-related penalty (or totally shafted by the latest algorithm update), should you expand the scope of your attempted fix beyond links? Absolutely, and here’s why: I’ve Never Seen A Link-Penalized Site That Had Nothing Else Wrong Even if it’s something small, […]

  • The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests

    How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing. Every month for ages, it seems the same. comScore releases a “U.S. […]

  • Google Now Testing Knowledge Graph Popups In AdWords Ads

    Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches […]

  • Google Co-Founder Sergey Brin: I Wish I Could Forget The “Right To Be Forgotten”

    Tonight at the Re/Code conference in Southern California, Google co-founder Sergey Brin was interviewed on stage. He discussed many things, including the diverse range of “Google X” projects: indoor mapping (Tango), WiFi balloons (Project Loon), new prototype self-driving cars and more. Curiously the main interview, though wide ranging, didn’t get into the recent European Court […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

Simtric Words: SearchCap: comScore Search Rankings, Google Rubik’s Cube…

by Barry Schwartz    Facebook Twitter Linkedin Google Plus

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Search Results Snippet Overlay Descriptions May Use DMOZ Description

    About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search result so that you can learn more about the site you are about to click on before you click on it. Early on, the results of the data in the snippet came from Wikipedia […]

  • Bid Simulator Now Available For Google Dynamic Search Ads

    If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is available at the campaign, ad group, auto target […]

  • Use Products As Pawns To Win The Local SEO Chess Game

    In the competition to rank highest in local search results, you must employ a number of tactics in coordination. It’s not unlike playing a chess game. However, many businesses have yet to bring all their chess pieces into play on the board. There are many types of products which consumers typically seek out in local […]

  • Rubik’s Cube Invention Celebrated With Google Logo To Mark The Puzzle’s 40th Anniversary

    Google went all out today to celebrate the 40th anniversary of the Rubik’s Cube, giving the classic 80′s toy its very own interactive logo on the site’s global homepage. Doubling as digital version of the toy, the Rubik’s Cube logo will most likely prove to be a major time-suck as users across the globe try […]

  • Google “Mapping” Real World With Incredible Precision For Self-Driving Cars

    A fascinating article in the Atlantic appeared this weekend. It’s mostly about Google’s self-driving cars and how they operate technically. But it’s also about something much bigger: how Google is now effectively “crawling” the real world as it has crawled the web for years. The analogy or insight isn’t mine it’s the Atlantic’s. But it’s […]

  • Doodle Equality: In 2014, Google Features Women In Special Logos Nearly Half The Time

    If you haven’t noticed, the Google Doodle team — which creates those special Google logos — has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google’s various regional and global homepages. Now, nearly half the logos feature women. Google was called out in […]

  • Yahoo Likely To Slip Below 10 Percent Search Share Next Month

    When comScore releases its “May 2014 U.S. Search Engine Rankings,” we’re likely to see Yahoo’s market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft’s share was up 0.1 percent and so was Google’s. In July 2009 when the Microsoft-Yahoo search deal was first announced Yahoo […]

  • Special Guest Speaker Announced for MarTech: The Marketing Tech Conference

    Technology is evolving marketing – and marketing management – at a breakneck pace. Marketers are in a race to understand the opportunities and effectively integrate marketing technology into their strategy and operations. At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing. Making […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

SearchCap: Bing Snapshot Expands, How “Right To Be Forgotten” Works &…

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

  • Bing Expands Snapshot With New Food & Drug Entities

    Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts. The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In some cases, like the hamburger search shown below, the Snapshot includes a dropdown to further […]

  • Baidu Hires Andrew Ng, Google’s Lead “Brain”

    Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning initiative to help make computing more efficient and capable by mimicking the distributed processes of the human […]

  • 3 Key PPC Metrics Are Lying To You. Find Out How

    When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking about what we’re […]

  • Top Five Local SEO Myths — And Truths

    There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about how to really use SEO […]

  • Search In Pics: YouTube Slide, Google Landscaping & SEO Gingerbread Hearts

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Switzerland’s Honeycomb: Source: Google+ Google Dublin’s Building Bridge: Source: Google+ Google Landscaping: Source: Google+ YouTube […]

  • Google Places Bulk Management Tool Integrates New Google+ Feature

    Google announced new updates to its Google Places bulk location management tool this week, including a new Google+ social feature. From Googler Jade Wang’s announcement in a Google Product Forum: Each location in upgraded and verified accounts will have social features automatically enabled. To use social features on a particular location, like making a post, […]

  • Flickr Makes Creative Commons Image Search Easier

    Flickr has quietly rolled out a change to its search interface that makes it a lot easier to find images that are licensed through Creative Commons. There’s a new “License” dropdown menu that shows at the top of the search results page, as shown above. It brings Creative Commons search filters right to the user, […]

  • The Myths & Realities Of How Of The EU’s New “Right To Be Forgotten” In Google Works

    Depending on what you read, a “Right To Be Forgotten” court ruling in the European Union this week means that now anyone can ask for anything to be removed from Google, which will soon collapse under an overwhelming number of requests. In reality, it’s far more limited than it sounds, though the ruling does raise […]

  • The Google State Of The Union: Strong Yet Vulnerable

    Earlier today, Google published its annual Founders’ Letter. This is a kind of “Google State of the Union” missive that Google has published annually since it went public. Many bloggers picked up on the following remark in the document penned by Google CEO Larry Page: “[I]n many ways, we’re a million miles away from creating […]

  • SearchCap: Google Maps Transit Expands, Yahoo & Ripoff Report & Search…

    scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

    From Search Engine Land:

    • Study: Gender Bias In Digital Marketing Is Real WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male counterparts. In light of anecdotal evidence and Moz’s latest […]
    • FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor argues it’s much more efficient and effective than general search […]
    • Call Tracking and Analytics – Webcast This Thursday This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. Call tracking allows marketers to identify which ads, search keywords, […]
    • Marin Software Adds Support For Google AdWords RLSA Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors’ past behavior on their […]
    • Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I mentioned in my previous article about […]
    • Research In India Claims To Show How Search Rankings “Could” Impact Elections Psychologist and researcher Robert Epstein has published research (embedded below) that he contends shows how search rankings “have the potential to profoundly influence voters without them noticing the impact.” He calls this capacity the “Search Engine Manipulation Effect” or “SEME.” The study tested how search rankings affected the perceptions and candidate preferences of “2,000 undecided […]
    • Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords! Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with traditional keywords and text ads; […]
    • Google Maps Adds Public Transit Directions For Great Britain, Vancouver, Chicago & More Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 million departure locations. This is also available on iOS and Android devices as well […]
    • Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints Yahoo7, the Australian version of Yahoo, has de-indexed Ripoff Report after receiving “significant complaints” about defamatory content showing in its search results. As you see above, a site:ripoffreport.com on Yahoo7 produces no results. A Yahoo7 spokesperson gave us this statement on the decision to de-index that entire domain: Yahoo7 has received significant complaints in regards […]

    Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

    Search News From Around The Web:

    Industry

    Local & Maps

    Link Building

    SEO

    SEM / Paid Search

    Search Marketing

    Related Topics: Channel: SearchCap | SearchCap