Tag Archives: search results

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What will the future of Google search results pages look like?

Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages.

In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information.

And yet, these are still early days for Google. In fact, the rate of change is only increasing, with driverless cars and augmented reality on the horizon.

Some of Google’s core business focuses, like hyperlocal targeting and personalization, remain largely untapped opportunities and, with heightening competition from Apple, Amazon, and Facebook, the pace of progress will continue to accelerate.

In 2017 alone, for example, we are about to see an ad-blocker built into Chrome, a mobile-first index, and the increased uptake of voice search.

Google defines itself as “machine-learning first” in its approach, so we are entering an era of unprecedented – and mildly unpredictable – possibilities. If Google can integrate its Assistant software into our everyday lives, the humble search results page as we know it may soon be a thing of the past.

In our latest infographic, we have looked into a future where context will define the form and content of the search results pages we see.

You can view a high-resolution version of the image by clicking on the image below.

 

Infographic created by Clark Boyd, VP Strategy at Croud, and graphic designer Chelsea Herbert. Click here to read the blog post by Croud on The Future of Google Search Results Pages.

Simple tips to get your app indexed, ranked & installed

Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results. The post Simple tips to get your app indexed, ranked & installed appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Owl Update Promotes Authoritative Content For Fake News Queries

Yesterday, Google officially announced both an algorithm update and procedure changes for managing search results for fake news like content, which Google calls "offensive or clearly misleading content." Danny Sullivan, by far...

Google Tests Dropping AMP Logo From Search Results

When Google took AMP live in their search results, they were accompanied by the AMP logo in the search results snippets. First that logo was a green color and...

Moz report: 50% of page one search results are HTTPS

Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017. The post Moz report: 50% of page one search results are HTTPS appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google tests ‘suggested clip’ in search results where video jumps directly to the answer

Google wants to help you skip video introductions when searching for "how to" queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Mozcast: 50% Of Google Search Results Are HTTPS

Mozcast features report is now showing that 50% of the Google's search results that come up are now listed as HTTPS. Just last October, that figure hit 40% and in January 2016, it was only 25%...

Google Tries New Design For Tags In Search Snippets

A few weeks ago, we reported Google was testing tags in the search results snippets. Well...
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Google Introduces New Look for Blog Search Results by @MattGSouthern

Google has quietly rolled out a new look for blog search results.

The post Google Introduces New Look for Blog Search Results by @MattGSouthern appeared first on Search Engine Journal.

Google: Domain Age Doesn’t Matter For Search Rankings

Google's John Mueller responded with a resounding "no" when he was asked if domain age matters for ranking in Google's search results. John responded on Twitter to the question by simply saying "no" and adding no more detail...