Tag Archives: Search Marketing

Spotted: Links to competing shopping engines in UK Google Shopping results

The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy rivals. The post Spotted: Links to competing shopping engines in UK Google Shopping results appeared first on Search Engine Land.

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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name. The post Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search appeared first on Search Engine Land.

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Quora adds more contextual & behavioral ad-targeting options

The platform is steadily enhancing its advertising offerings. The post Quora adds more contextual & behavioral ad-targeting options appeared first on Search Engine Land.

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Restaurant owners can now edit menu listings in Google My Business

Create a structured restaurant menu that can display in mobile search listings directly in Google My Business. The post Restaurant owners can now edit menu listings in Google My Business appeared first on Search Engine Land.

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5 New Year’s resolutions for your PPC campaigns

Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond. The post 5 New Year’s resolutions for your PPC campaigns appeared first on Search Engine Land.

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Side by side: Comparing two performance marketing tools/agencies

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test different campaign strategies. The post Side by side: Comparing two performance marketing tools/agencies appeared first on Search Engine Land.

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How AI can uncover new insights and drive SEO performance

Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. The post How AI can uncover new insights and drive SEO performance appeared first on Search...

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15 PPC pro tips for writing text ads

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. The post 15 PPC pro tips for writing text ads appeared first on Search Engine Land.

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The technology behind AI in PPC

Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what's next for AI in paid search. The post The technology behind AI in PPC...

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Understanding AdWords keyword match types for manufacturers

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for...

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