Tag Archives: Search Marketing: Shopping Search Marketing

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express

In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.

The post Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express appeared…



Please visit Search Engine Land for the full article.

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

The post What is GS1 SmartSearch Schema markup and why should e-commerce sites use it? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Spotted: Links to competing shopping engines in UK Google Shopping results

The new look is in response to the European Commission’s antritrust ruling against Google, but it may not satisfy rivals.

The post Spotted: Links to competing shopping engines in UK Google Shopping results appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Is holiday paid search more competitive in 2017 than 2016?

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.

The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy.

The post Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records appeared first on…



Please visit Search Engine Land for the full article.

7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.

The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Four key holiday paid search trends to keep an eye on

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!

The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

5 surprising paid-search insights to help you win the holidays

The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.

The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine…



Please visit Search Engine Land for the full article.

5 ways to sell more this holiday season with Google’s updates to shopping ads

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.

The post 5 ways to sell more this holiday season with Google’s updates to shopping ads appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Salesforce’s Einstein boosts search in its Commerce Cloud

The new features make it easier for online retailers to tailor site search to their visitors.

The post Salesforce’s Einstein boosts search in its Commerce Cloud appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.