Tag Archives: Search Marketing: Multinational

Google Surveys now available in more than 50 countries

Companies can use the free or enterprise paid version to collect consumer insights in more countries.

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International SEO and search trends: How does it all work?

Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.

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How we hacked the Baidu link submission script for better indexation

Baidu’s Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly.

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What SEOs need to know about Baidu in 2017

Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine.

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Going global: Common sense considerations too commonly ignored

If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle.

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2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the market.

The post 2016 was a…



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7 lessons to jump-start your digital marketing in Asia

Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.

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Global SEO: A huge opportunity + 5 tips for success

According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO?

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International PPC: How to deal with currency fluctuations

If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you.

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5 dos and don’ts of managing a new international PPC account

Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge.

The post 5 dos and don’ts of managing a new international PPC account appeared first on Search Engine Land.



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