Tag Archives: Search Marketing: Local Search Marketing

Google home services ads program rebrands, expanding to 30 cities by end of 2017

The program is now in 17 cities. A new app helps businesses manage leads throughout the day. The post Google home services ads program rebrands, expanding to 30 cities by end of 2017 appeared first on Search Engine Land.

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Facebook third-party partnerships bring huge trove of used car listings to Marketplace

Hundreds of thousands of used cars now available as part of content expansion. The post Facebook third-party partnerships bring huge trove of used car listings to Marketplace appeared first on Search Engine Land.

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Target expands voice-commerce relationship with Google to battle Amazon

Retailer joins Walmart in climbing aboard the Google Express. The post Target expands voice-commerce relationship with Google to battle Amazon appeared first on Search Engine Land.

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Markets with home service ads: Service-area businesses are coming back to the local results

There's good news and there's bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. The post Markets with home service ads: Service-area businesses are coming back to the local results appeared first on Search Engine Land.

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Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels

A search bar and multiple product listings are part of the update. The post Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels appeared first on Search Engine Land.

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Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. The post Optimized store landing pages: An important part of local search strategy appeared first on Search Engine Land.

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6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.

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How local businesses can turn the threat of on-demand deliveries to their own advantage

On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. The post How local businesses can turn the threat of on-demand deliveries to their own advantage appeared first on...

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Google home service ads come to the East Coast & open up to more service categories

The local home services ad product is now available in 5 metro areas in the US. The post Google home service ads come to the East Coast & open up to more service categories appeared first on Search Engine Land.

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Google adds booking for spa and salon appointments from Search & Maps

The Reserve with Google program makes it possible to book appointments right from Google. The post Google adds booking for spa and salon appointments from Search & Maps appeared first on Search Engine Land.

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