Tag Archives: Search Marketing: Landing Pages

5 non-traditional skills to look for in a PPC account manager

You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills -- among others -- are key to being a stellar staffer and to hiring one. The post 5 non-traditional skills to look for in a PPC account manager appeared first on Search...

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Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. The post Optimized store landing pages: An important part of local search strategy appeared first on Search Engine Land.

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Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which...

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Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you...

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4 reasons your PPC programs can fail

Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure. The post 4 reasons your PPC programs can fail appeared first on Search Engine Land.

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Why the Google Search Network isn’t working for your B2B business

Many B2B organizations feel that PPC doesn't work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. The post Why the Google Search Network isn’t working for your B2B business appeared first on...

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The best-kept AdWords secret: AMP your landing pages

Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. The post The best-kept AdWords secret: AMP your landing pages...

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The great big list of landing page tests to try

Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! The post The great big list of landing page tests to try appeared first on Search Engine Land.

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Strategies for capturing ‘made in the USA’ searches

Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for marketers on how to best showcase this quality in organic and paid search results. The post Strategies for capturing ‘made in the USA’ searches...

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Getting the most bang for your buck: 11 CRO opportunities

Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered -- see her column for inspiration and actionable tips! The post Getting the most bang for your buck: 11 CRO opportunities appeared first on Search Engine Land.

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