Tag Archives: Search Marketing: General

Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land.

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Disclosure and transparency: The agency/client relationship twins

Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. The post Disclosure and transparency: The agency/client relationship twins appeared first on Search Engine Land.

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2017 growth hacks: Use affiliates to improve PPC reach

In this month's installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line. The post 2017 growth hacks: Use affiliates to improve PPC reach appeared first on Search Engine Land.

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How to effectively segment accounts with multiple locations

What's the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. The post How to effectively segment accounts with multiple locations appeared first on...

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This script creates Google Slides with AdWords data to automate your presentation-making

Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation. The post This script creates Google Slides with AdWords data to...

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How to test (and perfect) nearly everything in PPC

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy "how-to" for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land.

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Got amazing content but no leads? 5 ways to rethink your paid strategy

Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. The post Got amazing content but no leads? 5 ways to rethink your paid strategy appeared first on Search...

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How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready. The post How to bring your...

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Amazon Prime Day’s surprising effects on Google AdWords performance

Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon's recent Prime Day sale. The post Amazon Prime Day’s surprising effects on Google AdWords performance appeared first on Search Engine Land.

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Eight insider tips for exceptional price extensions

Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. The post Eight insider tips for exceptional price extensions appeared first on Search Engine Land.

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