Tag Archives: Search Marketing: Branding

The Importance Of Search Data In Your Marketing

When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.

The post The Importance Of Search Data In Your Marketing appeared first on Search Engine Land.



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What To Do When The PPC Competition Plays Dirty

Contributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices — even when the search engine declines to take action.

The post What To Do When The PPC Competition Plays Dirty appeared first on Search Engine Land.



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It’s Time For Marketers To Attend To The Branding Benefits Of Search

Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed…



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A Step-By-Step Guide To Link Building For Boring Industries Or Products

Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine…



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