Tag Archives: Search Marketing: Branding

2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017...

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The value of search across the modern consumer decision journey

Columnist Christi Olson of Bing shares research on how search fits into the overall buyer's journey, reaching consumers at all stages in the funnel. The post The value of search across the modern consumer decision journey appeared first on Search Engine Land.

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Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. The post Dos and don’ts of PPC advertising for universities appeared first on Search Engine Land.

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The essential guide to pharma SEM

Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising. The post The essential guide to pharma SEM appeared first on Search Engine Land.

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Attention search marketers: ALL keywords are branded keywords!

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance -- and how you can use this information to bolster your SEO and PPC campaigns. The post Attention search marketers: ALL keywords are branded keywords! appeared first on Search Engine Land.

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Using PPC brand protection to decrease campaign costs by 51%

Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search. The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.

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Bidding on the competition: Is it really worth it?

Bidding on your competitors' brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. The post Bidding on the competition: Is it really worth it? appeared first on Search Engine Land.

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Two tried and true methods to make social media impact SEO

While social signals may not be directly factored into Google's ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO. The post Two tried and true methods to make social media impact SEO appeared first on Search Engine Land.

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Brand bidding & PPC optimization: future of brand protection (part 8)

What's on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on. The post Brand bidding & PPC optimization: future of brand protection (part 8) appeared...

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Branded query optimization for SEO

Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries. The post Branded query optimization for SEO appeared first on Search Engine Land.

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