Tag Archives: search industry

Matt McGee Is Also Leaving The Search Industry

Matt McGee has announced and posted on Twitter he is leaving the search industry, including Third Door Media and its properties, Search Engine Land, Marketing Land and MarTech Today.

After 9 yrs...

LISTEN: Danny Sullivan reflects on 21 years covering the search industry

In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now. The post LISTEN: Danny Sullivan reflects on 21 years covering the search industry appeared first on...

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Search Buzz Video Recap: Google Update Underway, EU Fines, AdWords Features & Danny Sullivan Retires

It was a busy week in the search industry. First update, there was a Google algorithm and search update over the weekend that Google wonât yet confirm. Google said there was no Fred update, at least the name of it...

5 ways SEO experts say you should optimize for RankBrain

It may be difficult to optimize for RankBrain, but that doesn't mean it's impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry. The post 5 ways SEO experts say you should optimize for RankBrain appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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Google London Sitting Hammock

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers."/>

The PPC industry would not exist under Trump’s immigration policy

Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today. The post The PPC industry would not exist under...

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A year in review: Search Engine Land’s top 10 columns of 2016

Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases. The post A year in review: Search Engine Land’s top 10 columns of 2016 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Buzz Video Recap: Google Sentence Compression, Top Stories Fake News Algorithm & Search Console Updates

Today is the 13th year anniversary of this site and me covering the search industry. Today I talk about Google using machine learning for feature snippets with sentence compression algorithms. I also cover how Google appears to have tweaked their top stories algorithm to block fake news...

Google comes under fire for its privacy policy change

Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents.

As detailed by ProPublica, Google “quietly erased [the] last privacy line in the sand” by allowing for data it collects on its services to be combined with DoubleClick.

Previously, Google’s privacy policy read:

“We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent.”

That was replaced with:

“Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.”

According to ProPublica’s Julia Angwin, “The practical result of the change is that the DoubleClick ads that follow people around on the web may now be customized to them based on your name and other information Google knows about you. It also means that Google could now, if it wished to, build a complete portrait of a user by name, based on everything they write in email, every website they visit and the searches they conduct.”

By default, all users who create a Google account post-privacy policy change are opted in to data sharing and must opt out if they don’t want their data shared. Those who already have accounts must opt in.

A promise that was too difficult to keep?

As Angwin noted, when Google purchased DoubleClick in 2007, the company’s co-founder Sergey Brin stated that privacy would be the “number one priority when we contemplate new kinds of advertising products.” Ostensibly, that would mean the firewall between Google data and DoubleClick would never come down.

But the world has changed considerably since 2007.

Facebook, which was still a startup nearly a decade ago, today owns one of the most powerful advertising businesses on the internet, and is a bonafide threat to Google’s advertising dominance. Facebook’s ad business relies heavily on the vast trove of data the social network collects from its users, and that arguably is its biggest asset.

If Google kept its data separate from DoubleClick, it would increasingly find itself at a disadvantage against Facebook and others.

As Jules Polonetsky of the Future of Privacy Forum noted, “Google is actually quite late to this game. By now, most of the websites you visit are already sharing your activity with a wide network of third parties who share, collaborate, link and de-link personal information in order to target ads.”

Even though the data sharing Polonetsky is referring to has been taking place for some time and is now virtually ubiquitous, the fact that Google can no longer make privacy its “number one priority” is symbolic and demonstrates that the online ad business is now all about data, data, data.