Tag Archives: Search Features: Direct Answers

Is the featured snippet bubble bursting?

What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.

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Featured snippets: How much do you really know about them? [QUIZ]

Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!

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Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”

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3 tactics we’re using for Answer Boxes

The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.

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Bing has a chatbot answering local search questions

Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area.

The post Bing has a chatbot answering local search questions appeared first on Search Engine Land.



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Preparing for local reach in a ‘post-rank’ world: Get your data in line

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.

The post Preparing for local reach in a ‘post-rank’ world: Get your data in line appeared first on Search Engine…



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An answer box experiment (my journey into known and unknown factors)

Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box.

The post An answer box experiment (my journey into known and unknown factors)…



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Google’s “One True Answer” problem — when featured snippets go bad

Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.

The post Google’s “One True Answer” problem — when featured snippets go bad appeared first on Search Engine…



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Direct answer fail: Google gives only one side of proposed gun ammo & magazine law

Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So…



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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs

How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.

The post SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs appeared first on Search Engine Land.



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