Tag Archives: Search Engine

LinkedIn Releases A New iOS App For Job Seekers by @mattsouthern

Today, LinkedIn released a new app called LinkedIn Job Search which is now available on iOS in the US. Using the new app, users can browse, search for, and submit applications for jobs. The app features location-based search and personalized notifications. Job seekers will receive notifications from the app when jobs they’ve viewed are about to expire, when a recruiter has viewed their application, and other notifications that are relevant to the user’s job search. Based on your LinkedIn profile, the app can also recommend jobs it believes you’re suited for. You will also get recommendations based on job listings […]

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Daily Search Forum Recap: June 19, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

SPONSOR MESSAGE: Digital Analytics And Customer Engagement- June 26th Webcast

Join us Thursday June 26th at 1:00EDT (10:00PDT) to hear Gord Hotchkiss from Enquiro and Brian Hess of Crossview discuss how analyzing the behavior of your shoppers is strategic to customer loyalty and deepens brand engagement. We will show you how to convert more of those shoppers using digital…



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Amazon Fire Phone: Bing For Search, Nokia For Maps

The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon…



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Remarketing Tips Born Of Years Of Experience

Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more robust. With this development, we’ve uncovered some effective remarketing strategies. In this article, I’ll cover some ideas related to…



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The Future Of SEO Is Personalized Search: Interview with Warren Lee by @murraynewlands

As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently caught up with SEO professional Warren Lee after he gave a presentation on “Bringing Sexy Back for SEO” which covered increasing relevance and influence of SEO in overall marketing strategy. Warren believes the future of SEO is in personalization, and that SEOs could be doing a better job of taking advantage of how search can be personalized in a strategic way. Warren also describes Hummingbird as a big game changer that SEOs aren’t taking notice of as […]

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3 Important Ways to Use Social Proof in Conversion Optimization by @yummytork

I have always been a believer in the scientific method. If you can test a theory, with verifiable results, then it’s theoretically much easier to prove to the world that you’re right. About something, at least. About two years ago, I set up a test with five different companies, all in wildly different markets. All the tests were designed to prove (or disprove!) my theory: Adding an element of social proof to a given landing page (in this case social proof was defined as the displaying of Facebook likes on a page) would increase said landing page’s conversion rate. Here’s an example of […]

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Twitter Now Supports Animated GIFs: Why This Is Good For Marketers by @mattsouthern

Twitter made an announcement today that many of us have all been waiting for: You can now share and view animated GIFs on Twitter.com and on Twitter’s iOS and Android apps. The announcement came in the form of a tweet from Twitter’s Support team, and appropriately enough it included an animated GIF as well. Starting today, you can share and view animated GIFs on http://t.co/wJD8Fp317i, Android and iPhone. http://t.co/XBrAbOm4Ya — Twitter Support (@Support) June 18, 2014 Previously, if you wanted to share a GIF on Twitter, you had to upload it to a third-party (like Imgur) and then share the […]

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Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study by @mattsouthern

Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study concludes that, businesses can significantly increase the performance of their paid search campaigns while decreasing  cost per acquisition by running Facebook ads in conjunction with paid search. The study was conducted by Kenshoo, a multi-channel digital marketing technology firm. Kenshoo analyzed the effect of adding Facebook advertising to Experian’s paid-search campaigns. The goal of Experian’s campaigns were designed to generate online credit report applications. The campaigns took place over a two-week test period in the […]

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What if…(The More Things Change, the More Different They Become) by @DuaneForrester

As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, marketing and others. Today will most likely resemble yesterday for the most part. Maybe some tedium, maybe some excitement, and if you’re really, really lucky, maybe a fire drill, too. Big, sweeping, dramatic changes generally don’t ripple through the world of search marketing too much these days. Yes, algos get updated, and with those updates some sites see dramatic shifts in ranking, […]

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