Tag Archives: Search Engine

How to Easily Spot Your Competitor’s Most Engaging Content by @cognitiveSEO

Content is a hot topic in the business world today. Indeed, content marketing – done correctly – can be a very effective way to attract and retain clients, but the problem is more and more companies produce more and more content. It’s highly important to understand how to produce content that will engage your target audience, but is also vital to know what your competitors’ most engaging content is. To figure this out you don’t have to spend ages collecting and analyzing all that content, you can do things way easier and efficiently if you use the proper tools. The […]

The post How to Easily Spot Your Competitor’s Most Engaging Content by @cognitiveSEO appeared first on Search Engine Journal.

Google Authorship Goes Down Again, Twice In One Week

Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results...

Please visit Search Engine Land for the full article.

Acquire New Skills & Find Inspiration – Attend the Search Engine Land Summit

You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing...

Please visit Search Engine Land for the full article.

Global Marketing: 5 Common Mistakes to Avoid by @Lingo24

Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing to take cultural differences into account. Here are some common mistakes you to avoid. Adopting a Universal Approach Even if you have a product you feel has a true potential global appeal, make sure you adapt your message to the individual market. Many truly worldwide brands, such as Sony and McDonald’s, adopt a ‘glocal’ strategy. Mcdonald’s, for example, is a global brand that adapts not only its marketing campaigns but also its menus to cater for […]

The post Global Marketing: 5 Common Mistakes to Avoid by @Lingo24 appeared first on Search Engine Journal.

How We Grew Social Media Traffic by 170% in 3 Months by @thebigdebowski

This past January, I took on a new role: Social Media Manager for Search Engine Journal. One of my first projects was to put together a comprehensive social strategy. The thought of putting together a detailed guide covering a variety of platforms was a bit daunting, but I ended up discovering that if I put in the time, supported my conclusions with research and used an iterative group review process, the results would be well worth the effort. After many revisions, fine tuning, and more edits, the guide finally came into fruition. (It helps to have an engaged editorial and operations team providing feedback, direction and moral […]

The post How We Grew Social Media Traffic by 170% in 3 Months by @thebigdebowski appeared first on Search Engine Journal.

Search Engine Optimization Techniques ~ Developing One particular-way…

A single-way links or links from other internet sites to your personal web site are valuable net promotion tools for two causes. Initial, they boost your page rank due to the fact search engines typically contain link popularity in their search algorithms, so the much more 1-way links you have and the much more relevant the web web sites these links are found, the higher your link recognition is. Second, links from other websites that point toward your net web site increase your internet targeted traffic simply because the visitors of the other internet web sites are exposed to your links and may consequently click them to get to your web site. Link developing and a single-way link building in particular should be completed by any net master who is serious about marketing his or her internet site.

--- Basic 1-way link developing ---

The greatest way to get other web websites to backlink to your website is by creating their internet masters want to link up with you

Denver
HolgersenSid

A single-way links or links from other internet sites to your personal web site are valuable net promotion tools for two causes. Initial, they boost your page rank due to the fact search engines ty

Ft Press | Search Engine Optimization 2013 Google New Page Rank

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FT Press - Search Engine Optimization 2013 Google New Page Rank (Streaming Video)
English | .MP4 | AAC LC, 2 channels, 44.1 KHz | AVC, 1024x684 pixels, 25.000 fps @ 1292 Kbps | 469 MB
Genre: eLearning


Have you ever wondered where you rank in google search? Does author rank seem like a waste of time? This workshop will help you understand the importance of author ranks and what they mean. SEO expert Todd Malicoat will show you how to Increase your rankings and boost your site visits, and help you understand page rank and its value.

Todd Malicoat is the author of popular SEO blog StuntDubl.com and a frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing.

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.

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FT Press | Search Engine Optimization: How to Stay Ahead of SEO Change

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FT Press - Search Engine Optimization: How to Stay Ahead of SEO Change (Streaming Video)
English | .MP4 | AAC LC, 2 channels, 44.1 KHz | AVC High@L3.0, 1024x684 pixels, 25.000 fps @ 226 Kbps | 138.05MB
Genre: E-learning


What's new in SEO? More than you might think. Take a look at the evolution of search and see how radically things have shifted. While many on-site best practices have remained stable, off-site optimization has changed dramatically.

Learn how to catch up and then stay ahead of the curve with your search marketing strategies.In this workshop, SEO expert Todd Malicoat will cover the history and four dimensions of SEO, the eight enduring principles of SEO, the differences between Panda and Penguin updates, and how SEO is like "The Price is Right".
Todd Malicoat is the author of popular SEO blog StuntDubl.com and a frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing.
Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.

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No, Google Says There’s Been No Penguin Update – Technology

google-penguin-featuredThis morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from perviously penalized sites, many that were impacted by the Google Penguin update.

The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that they deem as unnatural. This is not the manual actions for unnatural links but rather an algorithm that detects these types of links automatically.

A Google spokesperson told us at Search Engine Land, there is no Penguin or other spam efforts going on now. So this update, at least according to Google, is not spam related. In fact, Google made it sound like there was no update at all.

There were many webmasters talking about changes in rankings over the past 24-48 hours, independent of the Panda 4.0 update from a week ago. Most of them said the update impacted their sites that had Penguin issues. But not all were convinced that it was indeed Penguin related. But either way, many SEOs and webmasters noticed ranking changes.

Here is one graph from a site that had an algorithm penalty that recovered in the past couple days:

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Other webmasters shared their analytics with me, showing huge changes in traffic as well. While others just claimed Penguin or other recoveries.

When I responded to some SEOs about Google saying there was no Penguin or otherwise update, some SEOs said they don’t believe it. Here are some tweets from SEOs:

Again, Google has claimed there was no Penguin or spam related update done around this time frame.

To learn more about this, see our Google Penguin update category.

FT Press | Search Engine Optimization Social Signals and Their Impact on…

Category: Tutorial


Posted on 2014-05-28, by Jinol.

Description


FT Press - Search Engine Optimization: Social Signals and Their Impact on SEO
English | .MP4 | AAC LC 2 channels 44.1 KHz | AVC 1024x684 pixels 25.000 fps @ 1262 Kbps | 506.10MB
Genre: E-learning

FT Press - Search Engine Optimization: Social Signals and Their Impact on SEO

Do you want to be a hero with your SEO Learn how to incorporate social signals into your SEO plans or youll miss out on a huge chunk of optimization potential. Here to save the day are SEO experts Todd Malicoat and Philip Petrescu of Caphyon who will gear you up help you socialize and optimize your SEO all in one lesson. In this workshop youll learn why you cannot afford to ignore social search how Google incorporates social signals in its algorithm results how to understand the most influential weapons in SEO and how different types of social media affect search.
Todd Malicoat is the author of popular SEO blog StuntDubl.com and a frequent conference speaker Todd has an uncanny ability to come up with new angles on the complex realm of SEO link building link baiting and search engine marketing.
Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University we are the preferred supplier of industry content to a rapidly growing number of professional marketers educational institutions and businesses of all sizes including Fortune Global 500 corporations.


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