Tag Archives: Search Engine

Google+ Drops Real Name Policy, Promises To Smash Internet Trolls by @mattsouthern

Google admits that when they launched Google+ over three years ago there were a lot of restrictions on what name could be used on your profile. If you ask Google, they’ll say this was because it “helped create a community made up of real people,” but they’ll also acknowledge that people who wanted to be a part of the community were left out if they didn’t want to use their real name. Google+ even gave me a hard time with using my own real name. I had to prove to them that “Southern” was my real last name because it […]

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New Google Translation Tools: Edit Text, Change Language & Hear Translation Directly Within Search

Google has added new translation features, making it easy to edit translation search terms, change languages or hear the translations directly within search. Going off a tip from @WilliamHarvey, when searching the word “translate,” Google now delivers a quick search option for entering…



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Is Microsoft Blocking Google Search On New Lumia Phones?

According to a story appearing in The Verge yesterday, Microsoft is not allowing users to set Google as the default search engine for mobile web browsing on new Lumia 8.1 devices (630 and 930). As the article points out, the search button on the handset uses Bing and cannot be switched. I reached…



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How Press Requests Can Be A Link Building Gold Mine

Building genuinely powerful and authoritative links isn’t easy. Sure, there are tons of ways to build links, but how many of these techniques actually enable you to gain real editorial mentions from top tier websites? The answer: not many. Getting a link from a leading publication within your…



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Link Building Study: SEOs Spending Less On Link Building?

Skyrocket SEO has published their link building results for 2014, surveying over 300 SEOs on questions around link building. The big question is how are SEOs and agencies changing their link building efforts and spend over this and next year. You’d think with all the penalties, both through…



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Google Finally Adds Bitcoin Conversion Search

Following in the footsteps of both Yandex and Bing, Google has finally added Bitcoin currency conversion to their knowledge graph/one box results. If you search for a conversion for Bitcoin, you will get the answer: TechCrunch reports Google has partnered with CoinBase to power the conversion…



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How to Reduce Your Site’s Bounce Rate by @navneetkaushal

The searcher lands on your website. Browses through your content and leaves. No clicks, no conversions. Either he didn’t find what he was looking for or your web page was too difficult for him to use. A high bounce rate says your website attracts a large number of visitors who are not your potential customers or what you are selling is not relevant to them. It is a signal that your website and your marketing strategy needs a serious redesigning. What is Bounce Rate? In simple words, bounce rate is the number of people who came to your site and […]

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4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro

Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns. PPC lead gen campaigns are unique in the sense that a conversion doesn’t always mean a sale. A visitor may fill out a form, but there’s no guarantee they will ever turn into a customer. In fact, most vendor relationships tend to fail because leads aren’t properly tracking or can’t be attributed to sales, leading to both manager and client frustration. From the beginning of their relationship, both PPC manager and client must have a clear and shared […]

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Daily Search Forum Recap: July 15, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts

Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing Ads has added estimated bid suggestions for…



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