Tag Archives: Search Engine Land

SPONSOR MESSAGE: Choosing An SEM Platform

The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. This guide, explores the benefits of SEM tools and identifies the key factors...

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How Google’s Penguin 3.0 Is Playing Out Across The Web

How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update's impact. The post How Google’s Penguin 3.0 Is Playing Out Across The Web appeared first on Search Engine Land.

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Bing Insights Integrated Into Microsoft Office Word Online

Office Word Online adds Bing Insights to your document creation process. The post Bing Insights Integrated Into Microsoft Office Word Online appeared first on Search Engine Land.

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Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue

What's the relationship between traffic and revenue in SEM? Columnist George Michie explains. The post Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue appeared first on Search Engine Land.

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Google Overhauls AdWords Editor: Version 11 Released Globally

Editor now supports more bulk editing features and enables side-by-side window viewing. The post Google Overhauls AdWords Editor: Version 11 Released Globally appeared first on Search Engine Land.

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Google Mobile Friendly Label Goes International

The mobile-friendly label in the Google mobile search results is now available in all languages. The post Google Mobile Friendly Label Goes International appeared first on Search Engine Land.

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NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015

Author of "Everyone's a Critic: Winning Customers in a Review-Driven World" and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land's conference on March 4, 2015. The post NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX...

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Google Launches Custom Columns In AdWords For Deeper Metric Segmentation

Advertisers can segment metrics at the campaign and ad group levels. The post Google Launches Custom Columns In AdWords For Deeper Metric Segmentation appeared first on Search Engine Land.

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Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly

Columnist Mona Elesseily explains why multi-device attribution is important and explores solutions for finding credible data on customers using two or three digital devices. The post Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly appeared first on Search Engine Land.

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