Tag Archives: Search Engine Land

Google Dorking: It’s All Fun & Games Until The Hackers Show Up

For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information. As innocent as it sounds, Google Dorking has a dark side – so dark, federal...

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In-App Search: Great Idea, Not So Great Experience

Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program...

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Why Your Content Marketing Team Needs A Link Builder

Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal. The post Why Your Content Marketing Team Needs A Link Builder appeared first on Search Engine Land.

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Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop

The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that...

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SearchCap: Goodbye Authorship, Bing Spam Filtering & Google Star Colors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Kills Authorship After three years the great Google Authorship experiment has come to an end … at least for now. Today John Mueller of Google...

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It’s Over: The Rise & Fall Of Google Authorship For Search Results

Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset. The post It’s Over: The Rise & Fall Of Google Authorship For Search Results appeared first on Search Engine Land.

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Study: Organic Search Drives 51% Of Traffic, Social Only 5%

After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of...

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Expert Insights On The Future Of SEO, Part 1

Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015. The post Expert Insights On The Future Of SEO, Part 1 appeared first on Search Engine Land.

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Search Within A Search: Google Testing New Search Box

Google is trying out a new search box that displays under the first search result. Right now, Google’s first search result often includes a search box that lets users search within that first search result, as shown here for Microsoft.com: According to a report on Google Operating System...

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AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate

Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough...

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