Tag Archives: Search Engine Land

SearchCap: Google Penguin 3.0 Details, Panda 4.1 Strategy & Bing Partners With CNN

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Panda 4.1 Should Change Your Content Strategy Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect...

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How Panda 4.1 Should Change Your Content Strategy

Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust. The post How Panda 4.1 Should Change Your Content Strategy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage

Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on CNN broadcasts during the 2014 US elections, and all the...

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How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies

Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies. The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries

Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile. The Penguin 3.0 release was communicated very poorly by Google. With Google...

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3 Small Paid Search Optimizations With Huge Impact

Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It's the little things that count. The post 3 Small Paid Search Optimizations With Huge Impact appeared first on Search Engine Land.

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First Half Ad Revenue: Search Dominates PC Ads But Not Mobile

The IAB has released its first half 2014 digital advertising revenue figures. Total U.S. digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though...

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An SEM Christmas Carol: Q4 Past, Present & Yet To Come

SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future? The post An SEM Christmas Carol: Q4 Past, Present & Yet To Come appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Traits To Hire In A Link Builder

Link building requires a very particular set of skills. Contributor Jon Ball shares his thoughts on what to look for when hiring a link builder. The post Traits To Hire In A Link Builder appeared first on Search Engine Land.

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Google Releases Penguin 3.0 — First Penguin Update In Over A Year

Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Some noticed major changes in Google search results beginning late Friday night US time...

Please visit Search Engine Land for the full article.