Tag Archives: Search Engine Land

An Open Letter To The New SEO Generation

SEO is almost 20 years old. Can you believe it? There’s some argument about when the practice started, as well as when the term itself was coined, including a failed patent attempt from 2007; but most industry old-timers put the birth of SEO at around 1995. So, after almost 20 years, what do we...

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SearchCap: Foursquare Experts, Google Blessings & LinkedIn B2B Tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Traditional Call Tracking Is No Longer Relevant – August 12th Webcast Digital Marketing Depot presents “Why Traditional Call Tracking Is No Longer Relevant:...

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Google Quick Answers For Jewish Food Blessings

Google is now offering the answers for what blessings observant Jewish people should make prior to consuming food or drinks in their quick answers. The term for blessing in Hebrew is ‘Bracha‘ and if you search for [bracha for yogurt], Google will return a quick answer telling you what...

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Foursquare “Experts” Reintroduces Gamification Into New App

In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently....

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How To Use LinkedIn As A B2B Link Prospect Development Tool

It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content...

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Search In Pics: Google Cookie Tower, Android Framed & Google Whiskey Delivery

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Whiskey Delivery Via Telepresence Robot: Source: Google+ Cup Cakes...

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Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location...

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Google’s Still Lagging On Mobile Search Warnings

No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable...

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Use Contextual Data To Gain A Competitive Search Marketing Advantage

Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for...

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What’s Tops For “Offers” On Google? Google Offers – Which No Longer Exists

If you search in Google for [offers] Google will return the shuttered Google Offers page as the first search listing. But if you look carefully, you will see that Google has blocked the page from spiders within their robots.txt file and the page itself says “This site is no longer being...

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