Tag Archives: Search Engine Land

Reaching The Modern Family: Cross-Device Advertising Is A Must

Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you're missing out if not. The post Reaching The Modern Family: Cross-Device Advertising Is A Must appeared first on Search Engine Land.

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Report: Yahoo Search Share Up After Firefox Deal, Google Down

According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to the recent Yahoo-Firefox default search deal, StatCounter reported that Yahoo had a share of 10.4 percent vs. 8.6 percent a year ago. Google had a December...

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SearchCap: No Phone Numbers In Bing Ads, LinkRisk & PPC Education

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy Advertisers will need to use call or location extensions to display phone numbers. Tool Overview:...

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Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy

Advertisers will need to use call or location extensions to display phone numbers. The post Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy appeared first on Search Engine Land.

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Tool Overview: LinkRisk — Not Just For Detoxing Anymore

Link Week columnist Julie Joyce reviews the LinkRisk tool suite, which has added some useful capabilities you may not be aware of. The post Tool Overview: LinkRisk — Not Just For Detoxing Anymore appeared first on Search Engine Land.

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Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions

Ever wonder how final delivery dates and special options affect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights. The post Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions appeared first on Search Engine Land.

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SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?

Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion. The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps? appeared first on Search Engine Land.

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GM Turning Its Cars Into Rolling (Local) Search Engines

Company hopes that 4G LTE will attract and retain OnStar subscribers. The post GM Turning Its Cars Into Rolling (Local) Search Engines appeared first on Search Engine Land.

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Local SEO In 2015 – Look At The Big Picture

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful. The post Local SEO In 2015 – Look At The Big Picture appeared first on Search Engine Land.

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