Tag Archives: Search Engine Land

Content Attribution: Identifying content that converts

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a...

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Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

Version 11.9 is now available. The post Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads appeared first on Search Engine Land.

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SEM account management: Part 3 — How to get more responsibility

Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. The post SEM account management: Part 3 — How to get more...

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Google: Our search leads won’t let us talk about the Fred update

Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines. The post Google: Our search leads won’t let us talk about the Fred update appeared first on Search Engine Land.

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How much is a happy customer worth?

In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from...

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Google’s mobile-first index is (still) months away

At SMX West, Google's Gary Illyes said the company is still experimenting with its mobile-first index and doesn't have an exact timeline for launch. The post Google’s mobile-first index is (still) months away appeared first on Search Engine Land.

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Beware these 7 sneaky PPC attribution tricks

You may think you're hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land.

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An answer box experiment (my journey into known and unknown factors)

Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box. The post An answer box experiment (my journey into known and unknown factors)...

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SearchCap: Google Posts expands, technical audits & site search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts expands, technical audits & site search appeared first on Search Engine Land.

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Are technical and content audits still relevant?

SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land.

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