Tag Archives: Search Engine Land

SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land.

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How to navigate the somewhat rocky transition to expanded text ads

Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google's new AdWords ad format. The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land.

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Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from "SEO content" and start thinking about content that meets users' needs throughout the buyer journey. The post Developing content for the customer journey appeared first on Search Engine Land.

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows. The post Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads appeared first on...

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How long does reputation management take?

Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. The post How long does reputation management take? appeared first on Search Engine Land.

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How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready. The post How to bring your...

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Google Search Analytics report now breaks down job listings & details results

New filters have been added to the search appearance tab in the Google Search Analytics report for job listings. The post Google Search Analytics report now breaks down job listings & details results appeared first on Search Engine Land.

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SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Three ways local businesses can survive the on-demand threat

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. The post Three ways local businesses can survive the on-demand threat appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.