Tag Archives: Search Engine Land

6 key paid search trends from Merkle’s Q1 2017 report

Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land.

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Google launched more than 1,600 new changes in search last year

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. The post Google launched more than 1,600 new changes in search last year appeared first on Search Engine Land.

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Google doodle celebrates Marie Harel, the inventor of Camembert cheese

Check out the cheesy Google logo on their home page today. The post Google doodle celebrates Marie Harel, the inventor of Camembert cheese appeared first on Search Engine Land.

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The future of local discovery

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discovery appeared first on Search Engine Land.

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SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement appeared first on Search Engine Land.

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Report: Google Assistant bests rivals for questions answered and overall accuracy

Cortana was second for questions answered, Alexa second-best for accuracy. The post Report: Google Assistant bests rivals for questions answered and overall accuracy appeared first on Search Engine Land.

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What your paid search KPI says about you

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The post What your paid search KPI says about you appeared first on Search Engine Land.

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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US

The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US appeared first on Search Engine Land.

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IAB: Paid search was 48 percent of total digital spend in 2016

Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.

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Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains

The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. The post Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains appeared first on Search Engine Land.

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