Tag Archives: Search Engine Land

SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to sync your keywords and ad labels with an AdWords Script

Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa. The post How to sync your keywords and ad labels with an AdWords Script appeared first on Search Engine Land.

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Yelp tests offline attribution using guest WiFi and email matching

The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land.

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Why entities may power the future of location-based data

Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman -- doing so helps Google track customers and strengthen your findability. The post Why entities may power the future of location-based data appeared first on Search Engine Land.

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Google drops support for meta news keywords tag

After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago. The post Google drops support for meta news keywords tag appeared first on Search Engine Land.

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SearchCap: Linking law, Google crawl change & map directories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Linking law, Google crawl change & map directories appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Keyword infringement: Edible Arrangements files $209M trademark suit against Google

While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface. The post Keyword infringement: Edible Arrangements files $209M trademark suit against Google appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google changes request recrawl limits, noting daily limits versus monthly quotas

Google has finally disclosed the new recrawl limits by revising the help document over the weekend. The post Google changes request recrawl limits, noting daily limits versus monthly quotas appeared first on Search Engine Land.

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Google Maps adds mall directory search & browse in local panel

Google adds a new tab to the local panel in the search results named "directory." The post Google Maps adds mall directory search & browse in local panel appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.