Tag Archives: Search Engine Journal

Global Marketing: 5 Common Mistakes to Avoid by @Lingo24

Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing to take cultural differences into account. Here are some common mistakes you to avoid. Adopting a Universal Approach Even if you have a product you feel has a true potential global appeal, make sure you adapt your message to the individual market. Many truly worldwide brands, such as Sony and McDonald’s, adopt a ‘glocal’ strategy. Mcdonald’s, for example, is a global brand that adapts not only its marketing campaigns but also its menus to cater for […]

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How We Grew Social Media Traffic by 170% in 3 Months by @thebigdebowski

This past January, I took on a new role: Social Media Manager for Search Engine Journal. One of my first projects was to put together a comprehensive social strategy. The thought of putting together a detailed guide covering a variety of platforms was a bit daunting, but I ended up discovering that if I put in the time, supported my conclusions with research and used an iterative group review process, the results would be well worth the effort. After many revisions, fine tuning, and more edits, the guide finally came into fruition. (It helps to have an engaged editorial and operations team providing feedback, direction and moral […]

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Making money though the Google

…updates. In an article by Search Engine Journal’s Kris Jones of Internet Marketing Ninjas said, “SEO is now at a conversion point where it’s not with the traffic you’re getting, but how your overall online…

Pratik Dholakiya | Internet Marketing Blog

Pratik Dholakiya is the Lead SEO & VP of Marketing at E2M Solutions, a full service Internet marketing and SEO consulting company. He’s a regular contributing author at Search Engine Journal and…

Search Engine Journal

…“best internet marketing blog in the world“. Try to get as many as possible “best internet marketing blog … your competitors for ”best internet marketing blog in the world” in no time. #2: Submit Guest Posts…

All About Search Engine Journal

Matt has his finger on the pulse of the internet marketing industry and is responsible for keeping… Loren has been involved in the internet marketing field since 1998 with a background in paid search…

How Algorithm Updates Shape the Role of an SEO

In a post by Search Engine Journal’s very own John Rampton, he interviewed Kris Jones of Internet Marketing Ninjas and asked him about the evolution of SEO. Jones said, “SEO is now at a transition point…