Hey guys, As you might have heard, we recently closed our Facebook page. No big deal. Just your average love story: Brand meets social media platform, falls head over heels… then one day the spark is gone so the brand writes a dramatic breakup blog and emails it to a million of their closest friends. Typical breakup stuff, you know? Actually it was kind of a mess. Everybody freaked out. We tried to keep it (mostly) civil, but… well… You know it’s bad when your breakup makes CNN: Basically, the Internet exploded. People laughed, people cried, people yelled at us in […]
Last week a landmark privacy decision was made by the European Union Court of Justice that grants EU citizens the “right to be forgotten.” The ruling stipulates that users can ask for Google to stop linking to anything that’s “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” Following this ruling, Google has opened up an online form where you can ask to have links to personal data removed from Google’s search results. How It Works When submitting links to be removed, you are asked to provide Google with the URLs […]
The post Google’s ‘Right To Be Forgotten’ Form Now Available For Users In Europe by @mattsouthern appeared first on Search Engine Journal.
Dynamic Remarketing With Precision Remarketing Lists For those of you who read my last post, I finally have collected about a month worth of data after setting up that laser targeted remarketing campaign. The ROI is peaking at 2400% ROI for some of the ad groups and the ROI of the entire campaign is averaging well over 1600%. These types of numbers are impressive but it’s never enough. So my next step is going to be fine tuning the campaign to get that ROI to go even higher! :) For those of you who did not read my last post, […]
The post How to Use Precision Based Remarketing Lists: Part II by @seocompanymiami appeared first on Search Engine Journal.
Content is a hot topic in the business world today. Indeed, content marketing – done correctly – can be a very effective way to attract and retain clients, but the problem is more and more companies produce more and more content. It’s highly important to understand how to produce content that will engage your target audience, but is also vital to know what your competitors’ most engaging content is. To figure this out you don’t have to spend ages collecting and analyzing all that content, you can do things way easier and efficiently if you use the proper tools. The […]
The post How to Easily Spot Your Competitor’s Most Engaging Content by @cognitiveSEO appeared first on Search Engine Journal.
Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing to take cultural differences into account. Here are some common mistakes you to avoid. Adopting a Universal Approach Even if you have a product you feel has a true potential global appeal, make sure you adapt your message to the individual market. Many truly worldwide brands, such as Sony and McDonald’s, adopt a ‘glocal’ strategy. Mcdonald’s, for example, is a global brand that adapts not only its marketing campaigns but also its menus to cater for […]
The post Global Marketing: 5 Common Mistakes to Avoid by @Lingo24 appeared first on Search Engine Journal.
This past January, I took on a new role: Social Media Manager for Search Engine Journal. One of my first projects was to put together a comprehensive social strategy. The thought of putting together a detailed guide covering a variety of platforms was a bit daunting, but I ended up discovering that if I put in the time, supported my conclusions with research and used an iterative group review process, the results would be well worth the effort. After many revisions, fine tuning, and more edits, the guide finally came into fruition. (It helps to have an engaged editorial and operations team providing feedback, direction and moral […]
The post How We Grew Social Media Traffic by 170% in 3 Months by @thebigdebowski appeared first on Search Engine Journal.
…updates. In an article by Search Engine Journal’s Kris Jones of Internet Marketing Ninjas said, “SEO is now at a conversion point where it’s not with the traffic you’re getting, but how your overall online…
Pratik Dholakiya is the Lead SEO & VP of Marketing at E2M Solutions, a full service Internet marketing and SEO consulting company. He’s a regular contributing author at Search Engine Journal and…
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Matt has his finger on the pulse of the internet marketing industry and is responsible for keeping… Loren has been involved in the internet marketing field since 1998 with a background in paid search…