Tag Archives: Search Engine Journal

7 Ways to Attract A-List Guest Authors to Your Site by @highervis

If you don’t have one of the more authoritative websites in your niche (yet), it can seem difficult to grab the attention of the great writers in your industry, let alone get them to contribute content. Most of what we would call “A-list” writers are incredibly selective on where they publish their content, which is usually for two reasons: One of the ways to become an A-list writer in the first place is to constantly show up on authoritative websites. This helps you gain respect and credibility. These writers might have started writing for smaller sites, but once they start working […]

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Foursquare Goes All In With Personalized Local Search by @mattsouthern

Today, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business going forward – personalized local search. Local search, as we know it today, doesn’t “get” its users, Foursquare contends. With that being the case, we all get similar results when conducting a local search in our area. Fourquare asks: “Why should two very different people get the same recommendations when they visit Paris? Or the same list of places when they’re looking for a bar?” In a couple weeks that’s about to change, as Foursquare […]

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New Facebook Ad Targeting Lets You Target Users By Device by @mattsouthern

Facebook announced an update to their ad targeting options that will let you reach people on specific mobile device models In order to get high quality installs or engagement within an app, it is very important to reach the right people with the most relevant message. As a result, we are enhancing our mobile targeting for developers. Facebook’s enhancements to mobile targeting will be rolling out in the next few days. When the new feature becomes available, you will be able to deliver ads to people  using a specific device with a minimum OS version. Previously you could only target […]

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Our Themes Don’t Have Sliders, Because Sliders Suck by @tdevalk

Last Tuesday we released our first three themes, and this will be the first post in a series that will explain what themes should and should not have. These posts will also explain why we made certain choices regarding our themes. With the release came a storm of reactions, some downright negative, but most of them (luckily) very positive! Some of the negative replies that struck us most were the replies that said they would’ve expected sliders, or even worse, thought the themes were “outdated” because they didn’t have sliders. Let me make one thing very clear: sliders suck. Of course, […]

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10 Visually-Appealing Business WordPress Themes by @albertcostill

For over a decade WordPress has proven to be one of the most popular and reliable platforms for blogging. But did you know WordPress can also be used for constructing professional websites for the corporate world? Because WordPress is such a powerful content management system, it comes as no surprise that businesses and CMS websites have turned to WordPress as a way to showcase their products and services. But, can you utilize any WordPress theme to promote your business online? While you could any of the many WordPress themes available, it is quite easy to find a theme specifically designed with […]

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5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive by @hirenponkia

WordPress takes center stage as one of the most manageable, accessible, and easy to use CMS solutions. It can become the front for a corporate website, a blog, a magazine, or turn into an e-commerce store. With tons of themes, extensive support, and useful plugins, it’s hard to beat WordPress’s appeal. According to Tom Ewer, who wrote a post about statistics about WordPress usage on ManageWP blog, more than 48 percent of Technorati’s Top 100 blogs and over 74.6 million sites total (and growing) are managed with WordPress. Plus, there are more than 29,000 WordPress Plugins published already, with many more in […]

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LinkedIn Experiments With Location-Based Features To Connect Nearby Professionals by @mattsouthern

VentureBeat reports that LinkedIn is experimenting with location-based features similar to those offered Foursquare. This information comes courtesy of LinkedIn designers Mauroof Ahmed and Moses Ting and first reported by VentureBeat. LinkedIn’s latest experiment comes at a time when the company is actively trying to boost engagement amongst its users. LinkedIn has made other comparable moves lately, including the introduction of redesigned Web profiles, and the launch of LinkedIn’s new Connected app. Ahmed and Ting tell VentureBeat that LinkedIn may extend the “signals” in its Connected app with updates like location alerts, moving beyond generic professional alerts, like job anniversaries. […]

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5 Data-Driven Ways to Get Your Facebook Post Seen by Your Audience

If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next. A current issue that many are facing is the decline of a post’s organic reach. Marketers have had their organic reach cut by more than half with their Page’s published posts. This change is caused by a deeper underlying issue—the competition to get seen on a fan’s News Feed is higher than ever. At any given point a user logs into the Facebook platform, there […]

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How to Do Link Building at Offline Events by @linkbuildingjon

As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget that link building should be a creative endeavor. By allowing ourselves to be creative we begin to realize there are numerous way to build links through a multitude of channels. One such channel is offline, in the “real” world. Although links exist online, it doesn’t mean we can’t utilize offline strategies to build links. One of the best ways to build links offline is through events, and there are a number of ways to do this. […]

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Twitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern

Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: Over the next few weeks, we're rolling out an update that makes deleting DMs more consistent across web and mobile. http://t.co/VNtDXzwuvp — Twitter Support (@Support) July 18, 2014 This may not sound like a major updates, but it actually solves a huge problem with Twitter’s mobile app. Previously, when users deleted a direct message on the iOS or Android app, the messages would […]

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