Tag Archives: Search Engine Journal

Managing Enterprise SEO: An Interview with Dan Mooney by @murraynewlands

Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots of moving parts and endless amounts of data to be carefully considered before developing and launching a new search campaign. As part of our coverage from the BrightEdge Share ’14 conference in San Francisco, I caught up with Dan Mooney from Wiley to discuss enterprise SEO management, data analytics, and how to overcome challenges of high volumes of data to create an outstanding, highly effective search strategy. In the video below, Dan explains the key to […]

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Managing Home Depot’s SEO: An Interview with Sean Kainec by @murraynewlands

Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise. According to Home Depot’s head of SEO Sean Kainec, there are a lot of areas you must perfect to drive the best results, regardless of the size of your brand. In the video below Sean explains the importance of planning your SEO, content marketing, and mobile strategies ahead of time in order to increase online traffic, as well as in-store foot traffic and boost sales both online and off: Here are some key takeaways from the video: According to Kainec, his main […]

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Kevin Rose, Founder of Digg, Launches New Photo Sharing App Called ‘Tiiny’ by @mattsouthern

Silicon Valley veteran, Kevin Rose, launched a brand new iOS app this morning called Tiiny. Tiiny lets you share thumbnail-sized photos or GIFs to a 3×4 grid that’s shown to users who follow you. The images disappear after 24 hours, and are kept small in order to “reduce the anxiety” around sharing photos. Rose tells TechCrunch that beta testers shared 5 time more photos with Tiiny than on their other photo apps, but he’s not even concerned about the success of the app. It only took three weeks to build Tiny, and the team behind it intends to release one […]

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Ebay To Enter The Mobile Advertising Business This Year by @mattsouthern

Reaching 4.6 million shoppers is about to get easier than ever if you’re an advertiser, as re/code reports that eBay will be launching its first mobile advertising business later this year. To be more specific, the company’s lead advertising executive told Re/code that eBay will start running ads within its apps on phones and tablets in the fourth quarter of 2014. When this initiative is rolled out, marketers will have the ability to place advertisements within eBay’s tablet and smartphone apps. The ads will appear directly on the home screen, and will target users based on their shopping and search […]

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Facebook Is Using User Feedback To Show Better Ads by @mattsouthern

There are millions of ads that are eligible to be shown in News Feed every day from more than 1.5 million active advertisers on Facebook, the company stated in an announcement today. Facebook’s goal is to show people ads they think each individual will find interesting. In order to better achieve that goal, Facebook will be rolling out two updates to the news feed to help show people more relevant ads. One way Facebook is going to do that is by analyzing the data they have gained from users who hide ads, and using the feedback to inform whether or […]

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The Pros and Cons of Retargeting in 2015 by @highervis

It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through the ringer as Google, searchers, and the search space in general continue to evolve. This tactic’s reputation is now a little bit blurry. Some still stand by the benefits, so will these continue to grow or fade as we enter into 2015? It’s tough to say, so decide for yourself with some of the following pros and cons. A Quick Recap: How Retargeting Works Retargeting is a marketing method that will track your audience’s behavior […]

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Google Introduces Free Voice Calls From Hangouts by @mattsouthern

Google understands how important it is to keep in touch with friends and family, as they state in an announcement published on their official blog today. Keeping in touch becomes especially difficult when your friends and family are spread around the world. Google’s Hangouts app already makes it easy to keep in touch by sending a quick message, or starting a video chat. But sometimes you just want to make a traditional phone call, and now you can with the new version of Hangouts. Google has announced that, starting today, you can make voice calls from Hangouts on Android, iOS […]

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WordPress vs. Drupal: How to Choose a CMS for Your Business by @alexanderkesler

Like any sibling rivalry, WordPress and Drupal have been competing to be the best content management system (CMS) ever since their ‘births’ in 2001 (Drupal) and 2003 (WordPress). While both considered to be very good website creation tools, they have different strengths. While WordPress may be more popular with over 140 million downloads, Drupal is more multi-faceted, as it is recognized for being “one size fits all”. Despite their varying strengths and weakness – in terms of available themes and plugins, update frequency, and skills required – what makes one option better depends on how their differences fit with your business’s […]

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Twitter Officially Introduces The ‘Buy’ Button by @mattsouthern

Just a couple of weeks ago we reported that Twitter was strongly rumored to be gearing up to introduce a ‘buy’ button that could be embedded into tweets to encourage customers to buy products. Now, Twitter has officially announced that they are starting to roll out the rumored buy button to a select amount of US users. Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you […]

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5 Back-to-Basic Tricks to Turbocharge Your Website Conversions by @searchrook

Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know average website conversion rates hover between 2 and 10% depending on the industry and how efficiently the site is being run. But it doesn’t always have to be that way. The leaders in each industry have a significantly higher conversion rate, thanks to a combination of factors, often including an optimized website and a pro-customer orientation. Even if you cannot match the deep pockets or the brand equity of an Amazon, eBay, or Zappos, you can […]

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