Content ideation is the process of finding relevant topics for content creation and deciding which ones would really resonate with your brand’s target audience. There are many ways to look for ideas for content pieces. Some of the common ones are: Doing a Google search for head terms and identify what topic is most commonly discussed. Use Ubersuggest or Google Keyword Planner to find keywords/terms with high monthly searches. Look at Google Analytics to see which landing pages have the highest page views and replicate their formats in future content efforts. The aforementioned content ideation techniques are a great place to start, but the following are […]
How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However, the answer is to understand what your customers’ want, need, and how to make those wants and needs easily accessible on your website. Customer Personas are Efficient, but Can’t Measure Up to Customer Journey Maps Have you developed customer personas in the past? If so, you’re headed in the right direction. Developing and applying a customer persona has proven to […]
The post The Perfect Equation for Directing Your Customer’s Journey by @shanejones15 appeared first on Search Engine Journal.
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit and Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I had the opportunity to speak with Mark Traphagen of Stone Temple Consulting about the future of Google Authorship. Since Google Authorship was introduced, it has been considered an important component to content marketing. Recently, we have seen Google de-emphasizing Authorship in the SERPs with the removal of photos, as well as making a statement about not continuing with the Authorship project. Mark is a renowned Google+ expert with a tremendous amount of insight into […]
Today at Twitter Flight, the company’s first mobile developer conference, a new sign in service called Digits was introduced. Digits is being touted as a new way for users to sign into apps and websites without the use of a password. With Digits you only need a phone number, which Twitter promises is safe and easy to use. It’s also free for app developers and users. We built Digits after doing extensive research around the world about how people use their smartphones. What we found was that first-time Internet users in places like Jakarta, Mumbai and São Paulo were primarily […]
Today, Google announced the launch of a brand new email app that was said to be years in the making. From the creators of Gmail comes a new email experience called Inbox. Google describes Inbox as “a completely different type of inbox, designed to focus on what really matters.” The new app aims to solve the challenges faced by those who receive an abundance of email each day. As we continue to receive more email, important information invariably ends up buried and sometimes missed altogether. Google claims email has become more of a distraction than a productivity tool — with […]
The post Google Reinvents The Email Experience With New ‘Inbox’ App by @mattsouthern appeared first on Search Engine Journal.
With my favorite holiday of the year fast approaching, and my annual viewings of The Nightmare Before Christmas and Hocus Pocus out of the way, I thought this infographic on e-commerce spending surrounding Halloween was really interesting. Can you believe that almost $7 billion is spent annually on costumes? Add that to decorations and candy, and Halloween can be a pricey holiday for many Americans. Enjoy these other facts about Halloween online purchasing behavior. Infographic provided by Nextopia
Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of these bloggers didn’t survive, and I’ll show you why. As we all know, email marketing determines the life of any blog these days. Unless you are best friends with Google, the chances of high traffic at first is slim. You would be like Batman without his utility belt if the email list didn’t exist! Knowing this, you should also understand if no one is opening your emails, your traffic will decrease. So, what affects open rates? Filters […]
The post How Gmail Defeated 10 Famous Bloggers by @imlukeguy appeared first on Search Engine Journal.
At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to create the type of content your audience craves. Throughout Pubcon, Mindy was part of several expert panels on content creation sharing her unique experiences on creating content in today’s demanding online marketplace. One thing that comes up over and over again during Mindy’s sessions is her passion for creating content that speaks to people. In the video below, Mindy shares her advice on how to do that: Here are some key takeaways from the video: […]
The post Creating Content Your Audience Craves: An Interview with Mindy Weinstein by @brentcsutoras appeared first on Search Engine Journal.
As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic. What are the 7 myths you should be avoiding? In this post, not only will I break each one down, but I’ll also tell you what you should be doing instead. Here it goes: Myth #1: Everyone Should Have a Blog Having a blog isn’t for everyone. Sure, it can help drive more traffic to your business, but the big problem with creating one […]
The post 7 Popular Content Marketing Myths You Need to Stop Following by @neilpatel appeared first on Search Engine Journal.
When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an SEO or an online advertiser who owns his or her own business, you may feel that your website needs a “face-lift” from time to time to maintain that fresh look and feel. Instead of just relying on the assumption that your website needs a re-design, why not find out a way that actually proves if your website truly needs one or not? Today, I’d like to share how I go about measuring the impact of a […]
The post How to Track The Impact of Your Website Redesign by @seocompanymiami appeared first on Search Engine Journal.