Tag Archives: Search Engine Journal

PR Newswire Responds To Panda 4.0 By Taking Action Against Spammers by @mattsouthern

When Panda 4.0 was rolled out last month, press release sites were hit particularly hard. PR Newswire lost around 63% of their SEO visibility as a result of Panda 4.0, according to data from SearchMetrics. Recently, PR Newswire announced their plans to recover from the Panda 4.0 penalty by taking action against spammers. Their plans include new press release guidelines and deleting low quality content. Ninan Chacko, PR Newswire’s CEO, stated in a release: PR Newswire is committed to continuously improving the quality of the content distributed via our network, website, and other digital channels… By reviewing each piece of content to […]

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An #Interview With Dennis Goedegebuure on AirBnB and Internal Linking by @murraynewlands

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Dennis Goedegebuure of AirBnB to discuss internal linking. AirBnB is a huge site with tons of user generated content, so how do they deal with internal linking to keep everything structured and organized? Dennis explains in the video below: Here are some key takeaways from the video: AirBnB sticks to the basics when it comes to internal linking, with tactics like using breadcrumbs and links going back and forth between user profiles and listings. They also […]

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Google Authorship Pictures In Search Results Are Going Away by @mattsouthern

The Google Authorship pictures that we’ve grown accustomed to seeing in search results are about to go away. Google’s John Mueller detailed this change in an announcement on Google+: We’ve been doing lots of work to clean up the visual design of our search results… As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count.  Mueller also explains that removing authorship pictures from search results has not had a significant effect on click-through rates: “Our experiments indicate that click-through behavior on this new less-cluttered design […]

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eBay’s Jordan Koene on Improving Click-Through Rates for Better Rankings by @murraynewlands

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I recently caught up with Jordan Koene of eBay to discuss the effects of click-through rates (CTRs) on search rankings. Jordan is a big believer of soliciting user feedback on how pages can be improved and then implementing that feedback to boost CTRs. Hear him discuss this in more detail in the video below: Here are some key takeaways from the video: The relevancy and the quality of your page, if improved, can have a dramatic effect on your click-through rate. […]

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Facebook Releases New Version Of Pages Manager For iOS and Android by @mattsouthern

Facebook announced on their Facebook For Businesss blog that they have released an updated version the Pages Manager application for iOS and Android. Facebook Page owners will appreciate the new features as they include easier access to thing Page Owners need every day, such as tools for managing the page, and better navigation to the page activity and insights section. The updated version of the app also has more immediate access to the action bar, where page owners can compose posts, add photos, edit their pages, and perform other tasks. One of the key new features that Page owners have […]

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Google Is Testing Their Own Domain Registration Service by @mattsouthern

It’s 2014, and 55% of small businesses still don’t have a website, according to research conducted by Google. As a result, Google has begun exploring ways to help small businesses succeed online. Every small business’s online presence begins with a website, which of course needs to be accessed with a domain name. Google recently announced they will be inviting a small number of people to test out a new service called Google Domains. Google Domains is a domain registration service that’s still in the process of being built. With Google Domains, businesses will be able to search, find, purchase and […]

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Lessons from @Buffer in Starting Small: v1.0s of Google, Facebook, YouTube by @BelleBCooper

“The best things we know and love started as tiny things.” — Joel Gascoigne Buffer’s CEO, Joel, wrote a post not too long ago about the importance of starting small with new projects. He makes some great points about how easy it is to see the finished product of someone else’s hard work and forget about how long it took them to get to that point: “It’s difficult to understand how the evolutionary process of products and brands contributes and is vital to what they are today.” Joel goes on to say that success is more likely when we execute on small projects. Start […]

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The Art of Peripheral Persuasion: Visuals in Web Design by @shanejones15

They say that content is king, and that’s true. Quality, keyword-rich content will go a long way for your SEO and conversion rates. But people are visual in nature, and long blocks of text don’t do your site any justice. That’s why you need to strategically incorporate high-quality, emotionally charged, appropriate imagery throughout your site. Images help attract your viewers’ attention and keep them focused on your message. Visuals deliver context for communicating messages in the three ways: by providing information, eliciting emotional responses, and causing persuasion. Here are some tips and examples of different ways to use visuals for […]

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Diane Von Furstenberg Introduces High Fashion Frames For Google Glass by @mattsouthern

First, Google introduced the Google Glass Titanium Collection. Then they teamed up with the makers of Ray Ban and Oakley to add more style to the Google Glass design. Now there’s yet another option for fashion conscious men and women who want to invest in Google Glass technology but haven’t been taken by any of the designs introduced thus far. Net-A-Porter, who calls themselves “the world’s premier online luxury fashion destination”, just introduced a selection of limited edition Google Glass products designed by Diane von Furstenberg. In addition to selling the features of Google Glass, Net-A-Porter offers the following description of […]

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Facebook To Improve Rankings Of Videos That Are Uploaded Directly by @mattsouthern

Twice as many watch videos on Facebook now compared to six months ago, Facebook executives said in an announcement today, which is why there’s about to be an improvement to how videos are ranked in the News Feed. More specifically, there will be an improvement to the rankings of videos that people and Pages upload directly to Facebook. Facebook wants to better understand what videos people are interested in watching, and ensure that relevant videos appear more prominently in the News Feed. The improvement we are making today considers whether someone has watched a video and for how long they watched it. We’re […]

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