Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.
The post #Marketing 101: Developing a Content Strategy by @mdav1979 appeared first on Search Engine Journal.
A book review of Ann Handley's Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal.
Google’s request not to be sued by British web users over privacy violations was dismissed by the UK’s Court of Appeal today, the BBC reports. The case stems from an incident which occurred during a nine month span between 2011 and 2012 where Google collected data on all Safari users, including those who opted out of having their information tracked. There’s incentive for Google to install cookies on users computers, because they can be used to track browsing history. With that information Google can deliver more personalized advertisements and generate greater ad revenue. Due to the personal nature of the […]
The post Google Open to be Sued by UK Web Users After Losing Court Ruling by @mattsouthern appeared first on Search Engine Journal.
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s total like count, Facebook claims its making the overall total of page likes more meaningful. Understandably, many business owners were upset to wake up that morning to find their hard earned page likes had suddenly dropped. I’ll wager that however many likes your business page lost, it’s nothing compared to the drop incurred by the top losers. Big brands and celebrities were hit hardest — which makes sense, they have the most likes so they […]
The post The Biggest Losers in Facebook’s Recent Purge of Page Likes by @mattsouthern appeared first on Search Engine Journal.
Outreach marketing is a great way to create organic backlinks and find new audiences. Valuable content is the most effective marketing strategy for 2015.
The post How to Rock Outreach Marketing by @sherisaid appeared first on Search Engine Journal.
At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about enhancements to its existing products and services. Among the talking points coming out of F8 is what the future of Messenger will look like, with the reports being true that it is indeed being turned into a platform. Other announcements include new features for users to create and share videos, as well as new tools for developers which I’m not going to get into too heavily here. Here is an overview of some of the key announcements coming out of the F8 […]
The post Facebook Introduces Messenger As a Platform, Embeddable Videos, and More at F8 by @mattsouthern appeared first on Search Engine Journal.
Julia takes a look at some of the worst ways to waste your time in content marketing. Avoid these to be successful and goal-oriented with your content.
The post 7 Pointless Content Marketing Efforts You Should Stop Doing Today by @JuliaEMcCoy appeared first on Search Engine Journal.
Create your first paid search campaign on Google AdWords. Find out dos and don'ts.
The post #PPC 101: Creating Your First Paid Search Campaign by @Rocco_Zebra_Adv appeared first on Search Engine Journal.
Marketers and journalists have a long and not-always happy history. Still, their relationship must be developed in order to be successful at their work.
The post 12 Ways Marketers Can Improve Relationships With Journalists by @jboitnott appeared first on Search Engine Journal.