Tag Archives: Search Engine Journal

Is Your SEO Killing It or Getting Killed? by @stoneyd

“Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than seeking to be rescued with him. To be fair, they had a good thing going: a few weapons, some food, and even beer. For them, movement was the unknown. Staying put kept them in their comfort zone, where they felt protected. It also got them killed. In SEO and even web marketing in general, staying put can have similarly disastrous effects on your business. I recently had an interesting conversation […]

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Twitter Teams Up With Bing To Offer Translated Tweets by @mattsouthern

Twitter announced today it is bringing back project it terminated in 2013, which is the ability for users to view tweets in multiple languages. Now the company is teaming up with Bing and its translation engine to make translated tweets a reality once again. You can manually enable the translations by logging in to your account on a desktop or laptop computer, going to your account settings, and changing your tweet translation setting by checking the box next to ‘Show Tweet translations’. Once tweet translations are enabled you can view a tweet translation by looking for the globe icon located […]

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Google Campaigns To Get Firefox Users To Change Default Browser by @mattsouthern

Is Google threatened by Yahoo’s recent gains in search market share? A report was released just yesterday detailing how Yahoo is slowing eroding Google’s search market share, most likely as a result of the company’s recent deal with Firefox. Yahoo has been steadily gaining search market share since becoming Firefox’s default browser, a fact that is not going unnoticed by the world’s leading search engine. Shortly after the latest search market numbers were revealed, Google has launched a social media campaign encouraging Firefox users to switch back to Google. Here’s one of the company’s recent Google+ posts: In addition to […]

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How to Keep Your Readers on Your Blog Longer by @neilpatel

Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? In an ideal world, you want people to spend hours on your blog, but sadly that won’t happen. What you can do instead is get people to come back more frequently and spend minutes, instead of seconds, on your blog during each session. How? you may ask. Well, I’m going to show you the strategies I’ve used on Quick Sprout to increase the time my readers spend on-site from 57 seconds to 2 minutes and 4 seconds. Strategy #1: Ask […]

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The Many “Deaths” of #SEO Before 2015 by @cognitiveSEO

While you are reading these lines, SEO’s death is probably chronicled in hundreds of articles all over the internet. A simple search on Google for “SEO is dead” generates no less than 42,600,000 results. Before we decide whether SEO is dead or not, we need to clarify what SEO really means. There are a lot of misunderstandings surrounding what SEO is about, which leads people on the wrong track. If for instance, you think SEO is about tricking search engines, linking schemes, and web spam then yes, SEO is dead. In a few words, SEO refers to the process of influencing […]

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10 Key Questions to Ask Your Clients & Create Amazing Content by @JuliaEMcCoy

As a businessperson, you probably get excited when it comes to meeting a new client. Getting to plan out the development and implementation of new strategies designed to increase their brand awareness, provide value to a certain audience, attract attention, boost sales, or generate traffic can be very rewarding. But when it comes to content marketing, it’s typical for that excitement to become partially replaced by anxiety. As you already know, writing stellar, user-oriented, properly optimized content is the key to success in search marketing. The pressure can pile up, if you’re not a born content marketer. Your questions might […]

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Twitter To Show Tweets You Missed ‘While You Were Away’ by @mattsouthern

Twitter announced today that its introducing a new feature on everyone’s home timeline where you’ll be shown an overview of popular tweets you may have missed from accounts you follow. The announcement states: “A lot can happen while you’re on the go. To fill in some of those gaps, we will surface a few of the best Tweets you probably wouldn’t have seen otherwise, determined by engagement and other factors.” The ‘while you were away’ recap will appear more or less frequently depending on how you use Twitter. If you only check in on Twitter in short bursts you’ll see […]

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Yahoo Gains 1.6% Search Market Share From Google, According To Latest comScore Data by @mattsouthern

Yahoo’s desktop search market share has been steadily growing in the months following the company’s deal with Firefox, which saw Yahoo become the browser’s new default search engine. The latest data from comScore shows that this trend continued in the month of December — Yahoo has gained 1.6% search market share while Google’s share fell by 1.6%. Bing’s share of the search market remained the same. Search Market Share Data At End Of Year 2014 At the end of December 2014 Google was still the leader of the desktop search market, with 65.4% market share. Bing was a distant second […]

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7 Indispensable (and Free!) Website Graders and Content Scores by @kevanlee

You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into I’m the type to always plug our Buffer blog URL into a tool to get feedback. If it’s free and simple, count me in. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with the 12 website graders, content scores, and social media ratings that you see below. Take them for […]

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Up Your Content Game With Engaging Infographics by @sherisaid

Content marketing is constantly evolving, and new ways to deliver your message crop up every day. But no matter how cluttered the marketplace, one thing remains constant: the power and glory of visuals. With every website scrambling to add quality content with the goal of appeasing the SERP gods, why do so many waste time and money on terrible infographics? Infographics allow you to present complex (and often boring) information in an exciting way your customers will happily share. If you do it right. Why Infographics? Statistics are dull. Present them in text, spreadsheet, or graph format, and most of […]

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