As a search marketer by trade, I spend a large percentage of my time working on search engine optimization and search engine marketing on behalf of clients. Naturally, my team’s focus is mostly directed toward Google, at least in the early stages of optimization. Most of the clients we sign up for SEM, in particular, are running Google AdWords campaigns that are failing to provide much value. Our new clients run the gamut from merely frustrated to ready to cut their losses and stop advertising altogether. We often see common trends among these accounts. This is why we normally opt […]
The post 10 Ways to Breathe New Life Into a Floundering Google AdWords Campaign by @tommy_landry appeared first on Search Engine Journal.
Ever since you’ve been able to get an email address you have been required to sign up using non-accented latin characters. That won’t always have to be the case though. A new email standard that supports addresses with non-Latin and accented Latin characters was created back in 2012. But before this standard becomes a reality, every email provider must adopt it. Today, Google is leading the charge with an announcement that Gmail will now recognize addresses that contain accented or non-Latin characters. Less than half of the world’s population has a mother tongue that uses the Latin alphabet. And even fewer […]
The post Gmail Now Supports Email Addresses With Non-Latin Characters by @mattsouthern appeared first on Search Engine Journal.
Search engine marketers have come to rely more heavily on work-arounds in what everyone’s calling the era of “Not Provided.” The beginning of this era was like waking up “Johnny Got His Gun” style and having no arms, legs, or resources to compete in the hunger games of Google SERPS. Understandably so, Analytics keyword data was helping all of us to make actionable decisions for our companies and our clients. The keyword data was useful because we could see exactly how our clients found us and how differently users behaved when using these intent-rich words. Once this data was no […]
The post Not Provided: A Complete Roundup by @ChandalN appeared first on Search Engine Journal.
Twitter looks to be ramping up its image search capabilities, if the acquisition of one of a rising startup in the field of image search are any indication. Image search startup Madbits recently announced that they have been acquired by Twitter. A statement posted to their website reads: “Over this past year, we’ve built visual intelligence technology that automatically understands, organizes and extracts relevant information from raw media. Understanding the content of an image, whether or not there are tags associated with that image, is a complex challenge. We developed our technology based on deep learning, an approach to statistical machine […]
The post Twitter To Ramp Up Their Image Search Capabilities With Acquisition Of Madbits by @mattsouthern appeared first on Search Engine Journal.
Is it just me, or does it seem like yesterday we barely knew what the word ‘Google’ meant? The evolution of search technology has progressed in leaps and bounds at what seems like lightning speed. It all started with simple keyword searches, where search engines produced results to phrases directed by users. Back then, this was the main approach for search engines to assign rankings to web pages. Fast forward to semantic search, which uses machine intelligence to interpret what the intended meaning of words are so web searches become more relevant. In fact, some of the most used search engines and social […]
The post The Evolution of Semantic Search and Why Content is Still King appeared first on Search Engine Journal.
If only Ferris knew what was ahead. That quote comes from much simpler, and slower times. With the web and all it’s related technologies, we have seen life change faster than ever. If life was fast during Ferris’ day, it’s at lightning speed now. But the faster life gets, the more we have to slow down to take stock of things. This is no less true in the ever-changing web. But let’s start at the beginning: web development. This is usually the starting point of a business’ web presence outside of social media. Sometimes, in haste to “get going” […]
The post 21 Things Every Web Developer Should Be Doing by @stoneyd appeared first on Search Engine Journal.
Search Engine Journal is made up of a team that works every day with our authors to make their posts the best they can be. We span five time zones and most of our work is behind the scenes. I’d like to shine some light on this backstage process via this interview series with my team members. Up next is Slobodan Manic. Summed up: if this was Oz, he’d be the Wizard. You’re Alpha Brand Media (ABM) and SEJ’s Chief Technology Officer. How did you begin your career with tech and design? I was interested in tech for as long […]
The post SEJ’s WordPress Superhero: Slobodan Manic Saves The Day [INTERVIEW] by @wonderwall7 appeared first on Search Engine Journal.
Negative SEO is something of a boogeyman. Some will say it doesn’t exist. Some say it exists, but it’s largely ineffective. Some are in awe of its power, claiming it’s capable of taking down even top ranked sites. Still others claimed to have personal experience with it, either as a victim or as part of a history with black hat SEO. On black hat forums, it’s regarded with reverence, just another tool in the toolbox. The way negative SEO works is by simulating unnatural link building activity against other sites. By showing Google that thousands of junk links are being […]
The post How to Immunize a New Website Against Negative SEO by @parsonsdotme appeared first on Search Engine Journal.
A feature that recently became available on Twitter’s mobile apps is now available on desktop, which is the ability to embed a tweet within a tweet. Embedding a tweet within a tweet couldn’t be easier. You just type out your tweet, include a link to the tweet you want to embed, and then publish it. The tweet you link to gets automatically embedded into your tweet. This is what the end result looks like: The links aren’t immediately clickable, so if someone’s embedded tweet looks interesting you have to click on it to expand it. Twitter’s desktop app, TweetDeck, doesn’t appear […]
The post Embed A Tweet Within A Tweet On Twitter For Desktop by @mattsouthern appeared first on Search Engine Journal.