Tag Archives: Search Engine Journal

Google Releases An In-Depth Guide To Googlebot-Friendly Site Moves by @mattsouthern

Google announced on their Webmaster Central blog today that they have released an in-depth guide to Googlebot-friendly site movies. “Few topics confuse and scare webmasters more than site moves,” Google says. So to make things less scary they have created this guide that explains how to handle site moves and stay on Google’s good side. For those unfamiliar with sites moves, and how to move a site correctly, Google runs down the basics. Basics of site moves Google explains sites moves as being one of two types of content migrations: Site moves without URL changes. This is where you’re changing your site’s […]

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How to Use the Google Tag Manager to Improve Your SEO by @highervis

Just recently someone told me they stumbled upon the Google Tag Manager and had no idea how it worked or why it mattered. Believe it or not, this tool has been around since 2005 and it’s free, easy to use, and helps give you a little bit of control over your code snippets and tags (aka no more bothering the dev team). Needless to say it’s an excellent tool that, although it was slow to burn for some, is something just about every small business could use to propel their digital marketing efforts forward. If you need a small tutorial […]

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Does Privacy + Twitter = A Reputation Disaster? by @jeanmariedion

Twitter has been a happening place this spring. Reuters suggests the micr0blogging site will have nearly 400 million users by 2018. In addition, the hashtag #YesAllWomen exploded, and according to CNN, it was mentioned in 1 million tweets in just one week. That’s a lot of talking. At the same time, there’s a ghost conversation going on about the public nature of Twitter. Specifically, some people who thought they were speaking at least semi-privately have discovered that their names, their identities, and in some cases, their locations were being spread all across the internet after they shared a few thoughts that […]

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Going from Good to Great: 5 Ways to Optimize Your PPC Performance by @ChappyMargot

For those of you not keeping up with the WordStream blog (shame on you!), you might have missed the awesome Grade and Get Paid contest we ran in late 2013. I won’t bore you with all the details, but as a quick summary, marketers were invited to use the AdWords Performance Grader twice to see how their PPC performance improved over a 30-day time period. I’m proud to brag that my fabulous client GetOutfitted stole the prize and took home the Olympic gold! When I say gold I’m referring to a rainbow-wrapped PPC gift basket of $25K to spend in Google AdWords for 2014, plus a one-year […]

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Multilingual SEO: It’s Actually a Pretty Big Challenge for Google to Determine the Language of a Query by @5le

There are many words which are spelled the same but have different meanings based on language and location.  A very simple example is the word “football”. In the US and Canada refers to a game played with a ball that is thrown in the air and carried towards a goal; while, in the UK and Australia it refers to a game that is played by kicking a ball into a goal (also known as ‘soccer’ to Americans). So, how does Google determine which meaning of a specific word a user is after? Query Challenge Every time someone conducts one of these […]

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New Google Analytics Features Announced For Ecommerce Businesses by @mattsouthern

Google recently provided a preview of of some of the tools and features they will be discussing at the 2014 Google Analytics summit. Perhaps the most notable of these new tools and features is what Google Analytics will be adding specifically for ecommerce businesses. Traditionally, Google Analytics Ecommerce data focused on details about the purchase. Such as transaction details, product details, and so on. Google understands that today’s marketers are more interested in the big picture. They want to understand the entire customer journey. Marketers want more details about customer behavior. What do customers do when looking at products? How do […]

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Why No One Comments on Your Blog and What to Do about It by @neilpatel

One of the biggest worries bloggers have is the silent blog syndrome. After putting endless hours of hard work into your blog, you find that it remains silent. No one comments. No one argues. No one praises. It’s a dark and lonely place. How do you get people to comment on your blog? What tricks, techniques, and powers of persuasion must you possess? A quiet blog can be depressing, while an active blog is exciting. Once people start chiming in, sharing tips, arguing points, and having a conversation, you feel as if your blogging existence has finally been validated. In […]

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SMM 101: Which Social Media Platform Should I Use? by @albertcostill

By now you’re completely aware that you need to have some sort of social media presence. After all, the statistics have proven how important social media networks are for a business. Consider the following: 8 out of 10 internet users are reached by social media sites and blogs. Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media. 87% of small businesses claim that social media has helped their business. 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisions. But, […]

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How Your Business User Forum Can Skyrocket Your #SEO by @SocialMktgFella

A 2012 blog article on HigherVisibility.com claimed the “Top 3 Reasons Forum Links Are Still Worth Your Time”. The idea was even though it’s never a good idea to include a comment on a forum just because you want a backlink, even user forum no-follow links have benefits to marketers and bloggers. The author cites three reasons for this: Clicks. If you’re offering great advice in your answer to a forum question, and you say that a link can offer even more information, that will surely help you generate some clicks. Reputation. Spammers don’t usually bother with no-follow links; thus […]

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Mobile Is Dominating The Consumer Purchase Decision Process, According To New Study by @mattsouthern

According to the 3rd Annual U.S. Mobile Path-to-Purchase Study findings released today by xAd, mobile is now dominating the consumer purchase decision process. But what’s surprising is that nearly two-thirds of mobile-driven purchases happen offline. The study shows that mobile has now eclipsed desktop as a research tool. Consumers are spending more time on their mobile devices than ever, account for up to 64% of total time spent online. Of those mobile users, 42% consider mobile the most important resource in their purchase process. Offline activity still plays a big role in consumers’ purchase process as more than 52% reported visiting […]

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