More and more companies include content creation as part of their marketing strategies. They do it for SEO purposes, or because they have read 2014 is the year of content marketing, or simply because they truly believe that “content is the king”. Your competition is probably running their own blog or/and is doing some other kind of content marketing already. You probably feel like you must create some sort of content, even though you have no idea where to start. But what if you had no time/no resources/no skills to produce the kind and the amount of content that you’d like to […]
The post 6 Reasons Why Outsourcing Content Creation Isn’t a Bad Idea by @krystianwlr appeared first on Search Engine Journal.
Have you heard about the Mountain View Summit (MTV Summit) held yearly at Google? Every year Google awards a few agencies around world with the opportunity to get access to an AdWords Event in its headquarter and share industry best practices. This year I had the honor to be selected for Italy, and I am happy to share some of most important learning points with SEJ readers. Most of the info I will be sharing has been the result of Google’s hard work to compile statistics via market researches and focus groups. 10. Mobile Sites Should Not Simply Be Responsive […]
The post 2014 Mountain View Summit For Google Partners All-Stars Recap by @Rocco_Zebra_Adv appeared first on Search Engine Journal.
Google recently introduced a new AdWords feature that gives advertisers the ability to add text that highlights key pieces of information about products and services. Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services. Callout extensions will start rolling out immediately, and Google expects to see full availability to all advertisers in the next few weeks. The goal of […]
The post Google AdWords Introduces Callout Extensions, Highlight Key Information About Products & Services by @mattsouthern appeared first on Search Engine Journal.
In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology Behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is more than just reading Cialdini’s Influence. Don’t get me wrong by the way, that book is awesome. But there are just so much more psychological processes at work than people are probably aware of. One of the most important ones, to my mind, is visual attention. […]
The post Visual Attraction: How to Captivate Your Visitors’ Attention by @tdevalk appeared first on Search Engine Journal.
Not too long ago, the extent of most small businesses’ online strategies involved deciding what their website should look like. Now there are far more things to consider. There is the question of SEO to help boost you up the results pages. There’s content marketing, e-commerce options, and—increasingly—the valuable but time consuming task of social media marketing. Given the fact that almost three quarters of adult internet users now regularly use at least one social media platform, social media marketing provides a unique and unparalleled opportunity to engage with your customer base. Consumers often use social media as an “assist” for […]
The post How Social Media Automation Can Save You Time and Money by @Lingo24 appeared first on Search Engine Journal.
In 2012, I made a New Year’s resolution to become a better listener. Looking back, it’s amusing, especially since measuring success is subjective (of course I would believe I met my goal!). Yet, the reasoning behind it was sound and relates directly to digital marketing, specifically online content. When you become a better listener, you start to truly understand other people—from their perspectives. You understand their desires on a deeper level. This article is designed to help you learn how to effectively and empathetically listen to your audience so you can plan the creation of powerful content tailor made for their needs. Content strategy […]
The post Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write by @mindydweinstein appeared first on Search Engine Journal.
I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO. Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for exposure and branding. But the ultimate link is not just good for SEO and branding, it also sends referral traffic. What’s so great about referral traffic? Do you really have to ask?! Referral […]
The post The 3 Types of Links that Send Legit Referral Traffic by @egabbert appeared first on Search Engine Journal.
As an attorney who has been advising websites, affiliates, and networks across the country for a decade, I know many Internet marketers see the law as an obstacle. What do I have to disclose? What am I allowed to say in an ad? How quickly do I have to respond to an email opt-out? And so on. Fortunately, at least in one area, the law is on your side. If you create content, and someone steals it and posts it on another site without your permission, the law gives you certain rights. Knowing those rights is half the battle. The same […]
The post Has Your Content Been Stolen? A Lawyer’s Guide To Defending Your Online Content appeared first on Search Engine Journal.
The fastest rising online social network is quickly becoming the Internet’s most promising platform for marketing and advertising. Pinterest, the network that describes itself as a visual discovery tool, is growing into a powerful tool for business-to-consumer (B2C) enterprises to promote their business. For this reason, many brands and companies have been waiting very anxiously for the day when they will be able to evaluate Pinterest’s advertising campaigns. That day is almost here, which is why it is very important for potential advertisers to ensure they are ready to take advantage of this new marketing tool. Why Pinterest is the […]
The post Pinterest Goes Native with Advertising for Brands and Businesses by @esornoso appeared first on Search Engine Journal.
The shortlist for the 2014 US Search Awards has been announced and winners will be revealed at an awards ceremony at Treasure Island on Wednesday 8 October during Pubcon Las Vegas. Now in their second year, the US Search Awards features 20 categories to reward campaigns, software and the teams and individuals driving the industry forward. The awards show was created to celebrate the very best in SEO, PPC, Digital and Content Marketing and attract hundreds of entries from some of the leading search / digital agencies and professionals from across the USA and beyond. Entry numbers have massively increased […]
The post Shortlist Announced For The 2014 US Search Awards by @mattsouthern appeared first on Search Engine Journal.