Tag Archives: Search Engine Journal

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How to Create Expert Content: Demand-Based Content by @alexmorozov

Stop making your employees come up with content ideas. Here's how to choose topics that align with customer demand.

The post How to Create Expert Content: Demand-Based Content by @alexmorozov appeared first on Search Engine Journal.

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11 Places You Can Learn Microsoft Excel for Free by @LarryKim

Prepare to understand Excel like you never have before. Here are 11 places you can learn Microsoft Excel for free.

The post 11 Places You Can Learn Microsoft Excel for Free by @LarryKim appeared first on Search Engine Journal.

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Google Freshness Algorithm: Everything You Need to Know by @LWilson1980

The Google Freshness algorithm update was a significant ranking change with many important implications to search engine success.

The post Google Freshness Algorithm: Everything You Need to Know by @LWilson1980 appeared first on Search Engine Journal.

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6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know by @LisaRocksSEM

Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.

The post 6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know by @LisaRocksSEM appeared first on Search Engine Journal.

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Google to Go After Sites That Use AMPs as Teaser Pages by @MattGSouthern

A policy change will require that content on an AMP be comparable to the original content on the canonical page.

The post Google to Go After Sites That Use AMPs as Teaser Pages by @MattGSouthern appeared first on Search Engine Journal.

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How to Audit & Gain Insights from Your Keyword Lists by @sllewuy

Here's how you can audit and gain insights from your keyword lists – the backbone of any SEO campaign.

The post How to Audit & Gain Insights from Your Keyword Lists by @sllewuy appeared first on Search Engine Journal.

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How to Combine SEO & Content for Bigger Wins by @lorenbaker

Here's how aligning your SEO and content teams can help your brand achieve maximum marketing impact.

The post How to Combine SEO & Content for Bigger Wins by @lorenbaker appeared first on Search Engine Journal.

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A Complete Guide to the Google Panda Update by @DholakiyaPratik

A complete history of Google Panda – why it was launched, everything we know about the algorithm, and a complete timeline.

The post A Complete Guide to the Google Panda Update by @DholakiyaPratik appeared first on Search Engine Journal.

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How to Evaluate Content Promotion Performance on Social Media by @alextachalova

Trying to measure the effectiveness of your content promotion efforts on social media? Here's a simple guide.

The post How to Evaluate Content Promotion Performance on Social Media by @alextachalova appeared first on Search Engine Journal.

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Google’s Caffeine Update: Better Indexing & Fresher Search Results by @beanstalkim

While Google's Caffeine Update had little direct impact on rankings, it set the stage for some massive changes to follow.

The post Google’s Caffeine Update: Better Indexing & Fresher Search Results by @beanstalkim appeared first on Search Engine Journal.